Better Auth Brand: Colors, Fonts, Logo & Visual Identity
Better Auth Brand Identity
A complete profile of Better Auth's visual system — colors, typography, components, and personality — extracted from https://better-auth.com/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://better-auth.com/.
| Color | Code | RGB |
|---|---|---|
| primary | #000000 | rgb(0, 0, 0) |
| accent | #171717 | rgb(23, 23, 23) |
| background | #FFFFFF | rgb(255, 255, 255) |
| textPrimary | #0C0A09 | rgb(12, 10, 9) |
| link | #000000 | rgb(0, 0, 0) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font | Link |
|---|---|---|
| primary | Geist | Google Fonts → |
| heading | Geist | Google Fonts → |
Visual Assets
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UI Components
Live previews rendered using Better Auth's actual button styles.
| Button | Background Color | Text Color | Border Radius | Shadow |
|---|---|---|---|---|
| Button Primary | #171717 | #F5F5F5 | 0px | none |
| Button Secondary | #0C0A09 | #FFFFFF | 0px | none |
Brand Personality
- Tone: professional
- Energy: medium
- Audience: developers and businesses looking for authentication solutions
Frequently Asked Questions
What is Better Auth's primary brand color?
Better Auth's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.What accent color does Better Auth use?
Better Auth uses #171717 as an accent color, applied to interactive elements like links, buttons, and call-to-action emphasis.What font does Better Auth use?
Better Auth uses Geist as the primary typeface across body and headings.Does Better Auth use a light or dark theme?
Better Auth's primary site uses a light color scheme, with a background of #FFFFFF.Where can I find Better Auth's logo?
Better Auth's logo is available directly on their site (https://better-auth.com/). The current logo URL is included in the machine-readable JSON profile linked above.How was this brand profile generated?
This profile was extracted from https://better-auth.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Better Auth.
Design Methodology
Brand data on this page was extracted from https://better-auth.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.