# Berry Brand Identity

A complete profile of **Berry**'s visual system — colors, typography, components, and personality — extracted from [https://berryai.com/](https://berryai.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://berryai.com/.

### primary

#110F21

rgb(17, 15, 33)

### secondary

#09071E

rgb(9, 7, 30)

### accent

#FFFFFF

rgb(255, 255, 255)

### background

#020013

rgb(2, 0, 19)

### textPrimary

#020013

rgb(2, 0, 19)

### link

#020013

rgb(2, 0, 19)

## Typography

Each font links to its Google Fonts page where available.

### primary

Open Sans

[Open Sans Google Fonts →](https://fonts.google.com/specimen/Open+Sans)

### heading

Lato

[Lato Google Fonts →](https://fonts.google.com/specimen/Lato)

Lato, sans-serif

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Berry's actual button styles.

### Button Primary

buttonPrimary

background #FFFFFF textColor #000000 borderColor #FFFFFF borderRadius 320px shadow none

### Button Secondary

buttonSecondary

background transparent textColor #FFFFFF borderColor #FFFFFF borderRadius 320px shadow none

## Brand Personality

**Tone:** modern  **Energy:** medium  **Audience:** business professionals

## Frequently Asked Questions

**What is Berry's primary brand color?**  Berry's primary brand color is #110F21. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Berry use?**  Berry uses #FFFFFF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Berry use?**  Berry uses Open Sans for body text and Lato for headings. Fonts were detected on https://berryai.com/ as part of their live design system.

**Does Berry use a light or dark theme?**  Berry's primary site uses a dark color scheme, with a background of #020013.

**Where can I find Berry's logo?**  Berry's logo is available directly on their site (https://berryai.com/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  This profile was extracted from https://berryai.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Berry.

## Methodology

Brand data on this page was extracted from [https://berryai.com/](https://berryai.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.