Bentocart Brand Identity

A complete profile of Bentocart's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #3C763D
• secondary: #337AB7
• accent: #ED5103
• background: #F7F2E6
• textPrimary: #333333
• link: #337AB7

Typography

• primary: Work Sans — https://fonts.google.com/specimen/Work+Sans
• heading: Manrope — https://fonts.google.com/specimen/Manrope

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#606060, borderColor=#121212, borderRadius=5px, shadow=none
• buttonPrimary: background=#ED5103, textColor=#FFFFFF, borderRadius=30px, shadow=none
• buttonSecondary: background=#121212, textColor=#FFFFFF, borderRadius=140px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy consumers

Bentocart Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Login | Neon
  • Image:
  • Source: Bentocart Activation
• Jiangnan Cuisine / 苏味馆Delivery Menu | San Francisco Bay Area Wide Delivery | Neon
  • Image:
  • Source: Jiangnan Cuisine
• Washington Bakery & Restaurant Delivery Menu | San Francisco Bay Area Wide Delivery | Neon
  • Image:
  • Source: Washington Bakery
• New Bay Area food-delivery services keep launching. Can they compete with DoorDash?
  • Image:
  • Source: SF Chronicle
• Bentocart - Nextdoor
  • Image:
  • Source: Nextdoor

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
   {
     "family": "Work Sans",
     "role": "body"
   },
   {
     "family": "Manrope",
     "role": "heading"
   },
   {
     "family": "Lilita One",
     "role": "display"
   }
 ],
 "colors": {
   "primary": "#3C763D",
   "secondary": "#337AB7",
   "accent": "#ED5103",
   "background": "#F7F2E6",
   "textPrimary": "#333333",
   "link": "#337AB7"
 },
 "typography": {
   "fontFamilies": {
     "primary": "Work Sans",
     "heading": "Manrope"
   },
   "fontStacks": {
     "heading": [
       "Lilita One",
       "sans-serif"
     ],
     "body": [
       "Work Sans",
       "Helvetica",
       "Arial",
       "sans-serif"
     ],
     "paragraph": [
       "Work Sans",
       "Helvetica",
       "Arial",
       "sans-serif"
     ]
   },
   "fontSizes": {
     "h1": "52px",
     "h2": "25px",
     "body": "14px"
   }
 },
 "spacing": {
   "baseUnit": 4,
   "borderRadius": "4px"
 },
 "components": {
   "input": {
     "background": "#FFFFFF",
     "textColor": "#606060",
     "borderColor": "#121212",
     "borderRadius": "5px",
     "borderRadiusCorners": {
       "topLeft": "5px",
       "topRight": "5px",
       "bottomRight": "5px",
       "bottomLeft": "5px"
     },
     "shadow": "none"
   },
   "buttonPrimary": {
     "background": "#ED5103",
     "textColor": "#FFFFFF",
     "borderRadius": "30px",
     "borderRadiusCorners": {
       "topLeft": "30px",
       "topRight": "30px",
       "bottomRight": "30px",
       "bottomLeft": "30px"
     },
     "shadow": "none"
   },
   "buttonSecondary": {
     "background": "#121212",
     "textColor": "#FFFFFF",
     "borderRadius": "140px",
     "borderRadiusCorners": {
       "topLeft": "140px",
       "topRight": "140px",
       "bottomRight": "140px",
       "bottomLeft": "140px"
     },
     "shadow": "none"
   }
 },
 "images": {
   "logo": "https://bentoclub.s3.us-west-1.amazonaws.com/assets/neon/neon-logo-100.png",
   "favicon": "https://www.exploreneon.com/static/store/favicon.98dc9f595fff.ico",
   "ogImage": "https://bentoclub.s3.us-west-1.amazonaws.com/social/neon-social-share-2.jpg",
   "logoHref": "/",
   "logoAlt": "Neon Market"
 },
 "personality": {
   "tone": "modern",
   "energy": "medium",
   "targetAudience": "tech-savvy consumers"
 },
 "designSystem": {
   "framework": "bootstrap",
   "componentLibrary": ""
 },
 "confidence": {
   "buttons": 0.95,
   "colors": 0.9,
   "overall": 0.925
 }
}