Bento Brand Identity

A complete profile of Bento's visual system — colors, typography, components, and personality — extracted from http://trybento.co/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://trybento.co/.
primary
#394A5A
secondary
#40556A
accent
#376FFF
background
#FFFFFF
textPrimary
#376FFF
link
#376FFF

Typography

Each font links to its Google Fonts page where available.
primary
Roboto
heading
Roboto
Roboto Google Fonts →

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Bento's actual button styles.

Input

input
background #FFFFFF
textColor #333333
borderColor #CACFD5
borderRadius 10px
shadow none

Button Primary

buttonPrimary
background #376FFF
textColor #FFFFFF
borderRadius 10px
shadow none

Button Secondary

buttonSecondary
background #FFFFFF
textColor #306AFF
borderColor #EFF5FF
borderRadius 100px
shadow rgba(0, 0, 0, 0.08) 0px 0px 6px 0px

Brand Personality

Tone: modern
Energy: medium
Audience: modern founders and entrepreneurs

Frequently Asked Questions

What is Bento's primary brand color?
Bento's primary brand color is #394A5A. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Bento use?
Bento uses #376FFF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Bento use?
Bento uses Roboto as the primary typeface across body and headings.

Does Bento use a light or dark theme?
Bento's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Bento's logo?
Bento's logo is available directly on their site (http://trybento.co/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from http://trybento.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Bento.