Benson Brand Identity

A complete profile of Benson's visual system — colors, typography, components, and personality — extracted from meetbenson.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from meetbenson.com.

• primary: #043F80
• secondary: #0082F3
• accent: #3898EC
• background: #090A0A
• textPrimary: #090A0A
• link: #3898EC

Typography

Each font links to its Google Fonts page where available.

• primary: Roboto Google Fonts →
• heading: Roboto Google Fonts →

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Benson's actual button styles.

Button Primary

• buttonPrimary:
  • background: #FFFFFF
  • textColor: #043F80
  • borderRadius: 1000px
  • shadow: none

Button Secondary

• buttonSecondary:
  • background: #303131
  • textColor: #FFFFFF
  • borderRadius: 1000px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: individual investors

Benson Brand in the Wild

Source: meetbenson.com
Image: cdn.prod.website-files.com

Source: meetbenson.com
Image: cdn.prod.website-files.com

Source: meetbenson.com
Image: cdn.prod.website-files.com

Source: etsy.com
Image: i.etsystatic.com

Source: whattheythink.com
Image: d3a577syzx0or3.cloudfront.net

Source: ebay.com
Image: i.ebayimg.com

Frequently Asked Questions

What is Benson's primary brand color?

Benson's primary brand color is #043F80. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Benson use?

Benson uses #3898EC as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Benson use?

Benson uses Roboto as the primary typeface across body and headings.

Does Benson use a light or dark theme?

Benson's primary site uses a dark color scheme, with a background of #090A0A.

Where can I find Benson's logo?

Benson's logo is available directly on their site (meetbenson.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from meetbenson.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Benson.

Methodology

Brand data on this page was extracted from meetbenson.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.