benson.json
Benson Brand Identity
A complete profile of Benson's visual system — colors, typography, components, and personality — extracted from https://www.meetbenson.com/. Built for designers, agents, and AI tools.
Quick Facts
| Field | Value |
|---|---|
| Primary | #043F80 |
| Accent | #3898EC |
| Body Font | Roboto |
| Heading Font | Roboto |
Color Palette
- primary: #043F80
- secondary: #0082F3
- accent: #3898EC
- background: #090A0A
- textPrimary: #090A0A
- link: #3898EC
Typography
- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Roboto — https://fonts.google.com/specimen/Roboto
Visual Assets
- Logo:
- Favicon:
- Social card (og:image):
UI Components
- buttonPrimary: background=#FFFFFF, textColor=#043F80, borderRadius=1000px, shadow=none
- buttonSecondary: background=#303131, textColor=#FFFFFF, borderRadius=1000px, shadow=none
Brand Personality
Tone: modern · Energy: medium · Audience: individual investors
Benson Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- Benson • Easy investing for everyone
- Image:
- Source: Meet Benson
- Benson • Easy investing for everyone
- Image:
- Source: Meet Benson
- Benson • Easy investing for everyone
- Image:
- Source: Meet Benson
- 1971 Benson & Hedges Magazine Ad - Cigarette Break Woman
- Image:
- Source: Etsy
- Benson Integrated Marketing Solutions Creates W2P Store for COVID Signage and Safety Materials - WhatTheyThink
- Image:
- Source: What They Think
- 1974 Benson Hedges 100s PRINT AD Power Outage VTG 1970s Favorite Cigarette Break
- Image:
- Source: eBay