Benepass Brand Identity

A complete profile of Benepass's visual system — colors, typography, components, and personality — extracted from http://www.getbenepass.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://www.getbenepass.com.

• primary: #211C5C
• secondary: #140F4E
• accent: #ED0E61
• background: #FFFFFF
• textPrimary: #ED0E61
• link: #ED0E61

Typography

Each font links to its Google Fonts page where available.

• primary: Basiercircle Google Fonts →
• heading: Basiercircle Google Fonts →

Visual Assets

UI Components

Live previews rendered using Benepass's actual button styles.

Button Primary

• background: #ED0E61
• textColor: #FFFFFF
• borderColor: #ED0E61
• borderRadius: 8px
• shadow: none

Button Secondary

• background: #FFFFFF
• textColor: #211C5C
• borderRadius: 8px
• shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: business professionals seeking flexible work solutions

Frequently Asked Questions

• What is Benepass's primary brand color? Benepass's primary brand color is #211C5C. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Benepass use? Benepass uses #ED0E61 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Benepass use? Benepass uses Basiercircle as the primary typeface across body and headings.

• Does Benepass use a light or dark theme? Benepass's primary site uses a light color scheme, with a background of #FFFFFF.