# Benchmark Brand Identity

A complete profile of **Benchmark**'s visual system — colors, typography, components, and personality — extracted from [https://withbenchmark.com/](https://withbenchmark.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://withbenchmark.com/.

- **Primary:** #9CA3AF
  - **rgb:** (156, 163, 175)
- **Accent:** #000000
  - **rgb:** (0, 0, 0)
- **Background:** #FAFAF8
  - **rgb:** (250, 250, 248)
- **Text Primary:** #0A0A0A
  - **rgb:** (10, 10, 10)
- **Link:** #9CA3AF
  - **rgb:** (156, 163, 175)

## Typography

Each font links to its Google Fonts page where available.

- **Primary:** Matter
  - [Google Fonts →](https://fonts.google.com/specimen/Matter)
- **Heading:** Financier Display
  - [Google Fonts →](https://fonts.google.com/specimen/Financier+Display)

## Visual Assets

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## UI Components

Live previews rendered using Benchmark's actual button styles.

- **Button Primary**  
  - **Background:** #000000  
  - **Text Color:** #FFFFFF  
  - **Border Radius:** 6px  
  - **Shadow:** none

- **Button Secondary**  
  - **Background:** #FFFFFF  
  - **Text Color:** #0F0F0E  
  - **Border Radius:** 6px  
  - **Shadow:** none

## Brand Personality

- **Tone:** professional  
- **Energy:** medium  
- **Audience:** investment firms and professionals

## Benchmark Brand in the Wild

## Frequently Asked Questions

- **What is Benchmark's primary brand color?**  
  Benchmark's primary brand color is #9CA3AF. It anchors the visual identity across their website, product UI, and marketing materials.

- **What accent color does Benchmark use?**  
  Benchmark uses #000000 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

- **What font does Benchmark use?**  
  Benchmark uses Matter for body text and Financier Display for headings. Fonts were detected on https://withbenchmark.com/ as part of their live design system.

- **Does Benchmark use a light or dark theme?**  
  Benchmark's primary site uses a light color scheme, with a background of #FAFAF8.

- **Where can I find Benchmark's logo?**  
  Benchmark's logo is available directly on their site (https://withbenchmark.com/). The current logo URL is included in the machine-readable JSON profile linked above.

- **How was this brand profile generated?**  
  This profile was extracted from https://withbenchmark.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Benchmark.

## Methodology

Brand data on this page was extracted from [https://withbenchmark.com/](https://withbenchmark.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Benchmark.