Benchling Brand: Colors, Fonts, Logo & Visual Identity

Benchling Brand Identity

A complete profile of Benchling's visual system — colors, typography, components, and personality — extracted from http://benchling.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://benchling.com.

Typography

Each font links to its Google Fonts page where available.

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

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Logo

Favicon

Social Card

UI Components

Live previews rendered using Benchling's actual button styles.

Brand Personality

Benchling Brand in the Wild

Source: benchling.com

Source: benchling.com

Source: benchling.com

Source: benchling.com

Source: benchling.com

Frequently Asked Questions

Methodology

Brand data on this page was extracted from http://benchling.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Benchling.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/benchling.json
GET /branding/benchling/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Graphik",
      "role": "body"
    },
    {
      "family": "GT America",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#000DB5",
    "secondary": "#2B39F1",
    "accent": "#000DB5",
    "background": "#FFFFFF",
    "textPrimary": "#000650",
    "link": "#000650"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Graphik",
      "heading": "GT America"
    },
    "fontStacks": {
      "heading": [
        "Graphik",
        "arial",
        "helvetica",
        "sans-serif"
      ],
      "body": [
        "Graphik",
        "arial",
        "helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Graphik",
        "arial",
        "helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "20px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000DB5",
      "textColor": "#F0F6FE",
      "borderRadius": "50px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000650",
      "borderRadius": "50px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22152%22%20height%3D%2234%22%20viewBox%3D%220%200%20152%2034%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20aria-label%3D%22Benchling%20Logo%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22...%22%20fill%3D%22%23000DB5%22%20style%3D%22fill%3A%20rgb(0%2C%206%2C%2080)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://www.benchling.com/favicon.ico",
    "ogImage": "https://www.benchling.com/assets/images/benchling.com.png",
    "logoHref": "/",
    "logoAlt": "Benchling Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, located at the top, and matches the brand name 'Benchling'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Request a demo",
      "reasoning": "Button #2 'Request a demo' uses a vibrant brand color (#000DB5) and has action-oriented text, making it a strong primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Read the blog",
      "reasoning": "Button #1 'Read the blog' has a different background color (#FFFFFF) and serves as a secondary action with less urgency."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "biotech professionals and researchers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located at the top, and matches the brand name 'Benchling'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}