Benchify Brand Identity

A complete profile of Benchify's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0D9488
• secondary: #030712
• accent: #0D9488
• background: #FFFFFF
• textPrimary: #171717
• link: #FFFBEB

Typography

• primary: Outfit — Outfit on Google Fonts
• heading: Outfit — Outfit on Google Fonts

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#0D9488, textColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=#171717, textColor=#FFFFFF, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals

Benchify Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Terms of Service | Benchify
  • Image:
  • Source: Terms of Service
• Benchify: Executable healthcare contracts | Y Combinator
  • Image:
  • Source: Y Combinator
• Ayoub Bennouna | Dribbble
  • Image:
  • Source: Dribbble

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Outfit",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0D9488",
    "secondary": "#030712",
    "accent": "#0D9488",
    "background": "#FFFFFF",
    "textPrimary": "#171717",
    "link": "#FFFBEB"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Outfit",
      "heading": "Outfit"
    },
    "fontStacks": {
      "heading": ["Outfit"],
      "body": ["Outfit"],
      "paragraph": ["Outfit"]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0D9488",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#171717",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.benchify.com/logo.svg",
    "favicon": "https://www.benchify.com/favicon.ico?favicon.0ghjih8.wii82.ico",
    "ogImage": "https://benchify.com/og-image.jpg",
    "logoHref": "/",
    "logoAlt": "Benchify Logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  }
}