llms.txt

Beluga Brand Identity

A complete profile of Beluga's visual system — colors, typography, components, and personality — extracted from https://www.trybeluga.ai/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #0C1249
Accent #0014F6
Body Font Work Sans
Heading Font gtMaru

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: businesses seeking influencer marketing solutions

Beluga Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Work Sans",
   "role": "body"
  },
  {
   "family": "gtMaru",
   "role": "heading"
  },
  {
   "family": "hobeauxBold",
   "role": "display"
  }
 ],
 "colors": {
  "primary": "#0C1249",
  "secondary": "#7782F6",
  "accent": "#0014F6",
  "background": "#FAF9F5",
  "textPrimary": "#0014F6",
  "link": "#0014F6"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Work Sans",
   "heading": "gtMaru"
  },
  "fontStacks": {
   "heading": [
    "gtMaru"
   ],
   "body": [
    "Work Sans"
   ],
   "paragraph": [
    "Work Sans"
   ]
  },
  "fontSizes": {
   "h1": "72px",
   "h2": "48px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 6,
  "borderRadius": "0px"
 },
 "components": {
  "input": {
   "background": "#FAF9F5",
   "textColor": "#0C1249",
   "borderColor": "#5C67E7",
   "borderRadius": "14px",
   "borderRadiusCorners": {
    "topLeft": "14px",
    "topRight": "14px",
    "bottomRight": "14px",
    "bottomLeft": "14px"
   },
   "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(255, 255, 255, 0.19) 0px 1px 2px 0px inset, rgba(0, 0, 0, 0.19) 0px 1px 2px 0px, rgba(0, 0, 0, 0.082) 0px 2px 4px 0px"
  },
  "buttonPrimary": {
   "background": "#0014F6",
   "textColor": "#FFFFFF",
   "borderRadius": "33554400px",
   "borderRadiusCorners": {
    "topLeft": "33554400px",
    "topRight": "33554400px",
    "bottomRight": "33554400px",
    "bottomLeft": "33554400px"
   },
   "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(255, 255, 255, 0.314) 0px 1px 2px 0px inset, rgba(0, 0, 0, 0.19) 0px 2px 4px 0px, rgba(0, 0, 0, 0.082) 0px 4px 8px 0px"
  },
  "buttonSecondary": {
   "background": "#FAF9F5",
   "textColor": "#0C1249",
   "borderColor": "#0214D3",
   "borderRadius": "33554400px",
   "borderRadiusCorners": {
    "topLeft": "33554400px",
    "topRight": "33554400px",
    "bottomRight": "33554400px",
    "bottomLeft": "33554400px"
   },
   "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(255, 255, 255, 0.19) 0px 1px 2px 0px inset, rgba(0, 0, 0, 0.19) 0px 1px 2px 0px, rgba(0, 0, 0, 0.082) 0px 2px 4px 0px"
  }
 },
 "images": {
  "logo": "https://www.trybeluga.ai/assets/logo-full-color.svg?dpl=dpl_86ARdy3hDd2cLMvmjsFbwjZ7Pc2o",
  "favicon": "https://www.trybeluga.ai/favicon.ico?favicon.347d6649.ico",
  "ogImage": null,
  "logoHref": "/",
  "logoAlt": "Beluga"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Beluga'.",
  "confidence": 0.9,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Get Started",
   "reasoning": "Button #0 'Get Started' is the primary CTA due to its vibrant blue color (#0014F6) and action-oriented text, making it the most prominent call-to-action."
  },
  "secondary": {
   "index": 4,
   "text": "TALK TO US",
   "reasoning": "Button #4 'TALK TO US' is selected as the secondary CTA because it has a different background color (#FAF9F5) and serves as a supportive action."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "businesses seeking influencer marketing solutions"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Beluga'.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}