Bellabeat Brand Identity

A complete profile of Bellabeat's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #FE8F77
• secondary: #C4185A
• accent: #C4185A
• background: #FFFFFF
• textPrimary: #000000
• link: #69727D

Typography

• primary: Circular — https://fonts.google.com/specimen/Circular
• heading: Circular — https://fonts.google.com/specimen/Circular

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#C4185A, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=50px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#000000, borderRadius=50px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: health-conscious women

Bellabeat Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Ivy+ – Bellabeat
  • Image:
  • Source: Ivy Plus
• Healthy Breakfast Ideas: Bircher Muesli & Chocolate Granola Clusters – Bellabeat
  • Image:
  • Source: Healthy Breakfast Ideas
• 14 DPO Symptoms: Full Guide to Early Pregnancy Signs – Bellabeat
  • Image:
  • Source: 14 DPO Symptoms
• The Best Foods for Staying Hydrated During Summer – Bellabeat
  • Image:
  • Source: Hydration Foods
• Press – Bellabeat
  • Image:
  • Source: Press
• What is a Crunchy Mom? – Bellabeat
  • Image:
  • Source: Crunchy Mom

Working with these fonts

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Circular",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#FE8F77",
  "secondary": "#C4185A",
  "accent": "#C4185A",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#69727D"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Circular",
   "heading": "Circular"
  },
  "fontStacks": {
   "heading": [
    "Circular",
    "sans-serif"
   ],
   "body": [
    "Circular",
    "sans-serif"
   ],
   "paragraph": [
    "Circular",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "48px",
   "h2": "16px",
   "body": "24px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#C4185A",
   "textColor": "#FFFFFF",
   "borderColor": "#FFFFFF",
   "borderRadius": "50px",
   "borderRadiusCorners": {
    "topLeft": "50px",
    "topRight": "50px",
    "bottomRight": "50px",
    "bottomLeft": "50px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#000000",
   "borderColor": "#000000",
   "borderRadius": "50px",
   "borderRadiusCorners": {
    "topLeft": "50px",
    "topRight": "50px",
    "bottomRight": "50px",
    "bottomLeft": "50px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://bellabeat.com/wp-content/uploads/2022/06/BB-Logo-Stamp_Mnochrome-1.png",
  "favicon": "https://bellabeat.com/wp-content/uploads/2022/05/cropped-bellabeatlogo-32x32.png",
  "ogImage": "https://bellabeat.com/wp-content/uploads/2022/06/Bellabeat-homepage-featured1.jpg"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "health-conscious women"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}