# Bellabeat Brand Identity

A complete profile of **Bellabeat**'s visual system — colors, typography, components, and personality — extracted from http://bellabeat.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/bellabeat
- Machine-readable JSON: https://characterquilt.com/branding/bellabeat.json

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FE8F77 |
| Accent | #C4185A |
| Body Font | Circular |
| Heading Font | Circular |

## Color Palette

- primary: #FE8F77
- secondary: #C4185A
- accent: #C4185A
- background: #FFFFFF
- textPrimary: #000000
- link: #69727D

## Typography

- primary: Circular — https://fonts.google.com/specimen/Circular
- heading: Circular — https://fonts.google.com/specimen/Circular

## Visual Assets

- Logo: https://bellabeat.com/wp-content/uploads/2022/06/BB-Logo-Stamp_Mnochrome-1.png
- Favicon: https://bellabeat.com/wp-content/uploads/2022/05/cropped-bellabeatlogo-32x32.png
- Social card (og:image): https://bellabeat.com/wp-content/uploads/2022/06/Bellabeat-homepage-featured1.jpg

## UI Components

- buttonPrimary: background=#C4185A, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=50px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#000000, borderRadius=50px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: health-conscious women

## Bellabeat Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Ivy+ – Bellabeat**  
  - Image: https://bellabeat.com/wp-content/uploads/2024/03/video-cover-1-1-scaled.jpg  
  - Source: https://bellabeat.com/ivy-plus/  
- **Healthy Breakfast Ideas: Bircher Muesli & Chocolate Granola Clusters –  Bellabeat**  
  - Image: https://bellabeat.com/wp-content/uploads/2021/07/healthy-breakfast-ideas.jpg  
  - Source: https://bellabeat.com/diet-and-nutrition/breakfast-ideas/  
- **14 DPO Symptoms: Full Guide to Early Pregnancy Signs – Bellabeat**  
  - Image: https://bellabeat.com/wp-content/uploads/2024/01/14-DPO-symptoms-scaled.jpg  
  - Source: https://bellabeat.com/ovulation/14-dpo-symptoms/  
- **The Best Foods for Staying Hydrated During Summer – Bellabeat**  
  - Image: https://bellabeat.com/wp-content/uploads/2021/08/best-foods-for-staying-hydrated-during-summer.jpg  
  - Source: https://bellabeat.com/hydration/summer-foods/  
- **Press – Bellabeat**  
  - Image: https://bellabeat.com/wp-content/uploads/2023/11/bellabeat_info-sheet_-scaled.webp  
  - Source: https://bellabeat.com/press/?dbd62fdc_page=2&3c663676_page=3&dbd62fdc_page=1&ff6630fa_page=4&3c663676_page=3&ff6630fa_page=4  
- **What is a Crunchy Mom? – Bellabeat**  
  - Image: https://bellabeat.com/wp-content/uploads/2023/06/what-is-crunchy-mom-5.jpg  
  - Source: https://bellabeat.com/lifestyle-beauty/crunchy-mom/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.