BeGo Brand Identity

A complete profile of BeGo's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #FFEE00
• accent: #FFEE00
• background: #080C0F
• textPrimary: #080C0F
• link: #FFEE00

Typography

• primary: Poppins — https://fonts.google.com/specimen/Poppins
• heading: Soliden Trial — https://fonts.google.com/specimen/Soliden+Trial

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#060606, textColor=#EDEDED, borderColor=#EDEDED, borderRadius=24.3227px, shadow=none
• buttonSecondary: background=transparent, textColor=#080C0F, borderColor=#080C0F, borderRadius=53.3345px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: businesses in logistics and transportation

BeGo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Your fleet tracking software: BeGo Black
  • Image:
  • Source: https://bego.ai/en/fleet-tracking-software
• BeGo: Plataforma logística que conecta transportistas y carga
  • Image:
  • Source: https://blog.bego.ai/bego-guia/bienvenido-a-beblog/
• Bill of Lading: ¿Qué es y para qué sirve? | BeBlog
  • Image:
  • Source: https://blog.bego.ai/conocimiento/que-es-el-bill-of-lading/
• IA Generativa: Transformando el Comercio Global | BeBlog
  • Image:
  • Source: https://blog.bego.ai/conocimiento/que-es-la-inteligencia-artificial-generativa-gai-y-cuales-son-sus-implicaciones-en-el-comercio-internacional/
• Logística detrás del transporte de órganos por vía aérea | BeBlog
  • Image:
  • Source: https://blog.bego.ai/conocimiento/logistica-detras-del-transporte-organos-via-aerea/
• BeGo Guía: Cómo funciona el cálculo de impuestos para importar
  • Image:
  • Source: https://blog.bego.ai/bego-guia/como-funcione-el-calculo-de-impuestos-para-importar-a-mexico/

Working with these fonts

Not found on Google Fonts? Agent Instructions:

1. Open the company's homepage in a browser with DevTools open.
2. Filter by "Font".
3. Hard-reload the page and click around.
4. Save each captured font URL locally.
5. Copy @font-face declarations from the CSS.

Only do this if you have permission to use the brand assets.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Poppins",
   "role": "body"
  },
  {
   "family": "Roboto",
   "role": "body"
  },
  {
   "family": "Soliden Trial",
   "role": "heading"
  },
  {
   "family": "Gotham",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#FFEE00",
  "accent": "#FFEE00",
  "background": "#080C0F",
  "textPrimary": "#080C0F",
  "link": "#FFEE00"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Poppins",
   "heading": "Soliden Trial"
  },
  "fontStacks": {
   "heading": [
    "Poppins"
   ],
   "body": [
    "Roboto",
    "sans-serif"
   ],
   "paragraph": [
    "Soliden Trial"
   ]
  },
  "fontSizes": {
   "h1": "54.4532px",
   "h2": "20.5729px",
   "body": "18.6667px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "10px"
 },
 "components": {
  "input": {
   "background": "transparent",
   "textColor": "#FFFFFF",
   "borderColor": null,
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#060606",
   "textColor": "#EDEDED",
   "borderColor": "#EDEDED",
   "borderRadius": "24.3227px",
   "borderRadiusCorners": {
    "topLeft": "24.3227px",
    "topRight": "24.3227px",
    "bottomRight": "24.3227px",
    "bottomLeft": "24.3227px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "transparent",
   "textColor": "#080C0F",
   "borderColor": "#080C0F",
   "borderRadius": "53.3345px",
   "borderRadiusCorners": {
    "topLeft": "53.3345px",
    "topRight": "53.3345px",
    "bottomRight": "53.3345px",
    "bottomLeft": "53.3345px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.bego.ai/assets/images/prudential/bego-pru.svg",
  "favicon": "https://www.bego.ai/favicon.ico",
  "ogImage": "https://bego.ai/assets/images/yellow-logo.png",
  "logoAlt": "Logo de BeGo"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, has a medium size, and the alt text matches the brand name 'BeGo'.",
  "confidence": 0.8,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "¡Conoce más!",
   "reasoning": "Button #0 has a distinct dark background color (#060606) and a clear call-to-action text '¡Conoce más!', making it stand out as the primary CTA."
  },
  "secondary": {
   "index": 1,
   "text": "Quiero saber más",
   "reasoning": "Button #1 has a transparent background with a border and text color that matches the brand's primary color scheme, making it suitable as a secondary CTA."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "businesses in logistics and transportation"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, has a medium size, and the alt text matches the brand name 'BeGo'.",
    "confidence": 0.8
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}