# BeeSafe AI Brand Identity

A complete profile of **BeeSafe AI**'s visual system — colors, typography, components, and personality — extracted from https://beesafe.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/beesafe-ai
- Machine-readable JSON: https://characterquilt.com/branding/beesafe-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/beesafe-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #476478 |
| Accent | #59A4D6 |
| Body Font | Plus Jakarta Sans |
| Heading Font | Plus Jakarta Sans |

## Color Palette

- primary: #476478
- secondary: #59A4D6
- accent: #59A4D6
- background: #FFFFFF
- textPrimary: #14213D
- link: #14213D

## Typography

- primary: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans
- heading: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans

## Visual Assets

- Logo: https://beesafe.ai/logos/beesafe-logo.png
- Favicon: https://beesafe.ai/icon.png?icon.8f9ebe78.png
- Social card (og:image): https://beesafe.ai/logos/beesafe-logo.png

## UI Components

- buttonPrimary: background=#59A4D6, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#476478, borderColor=#E1E5EB, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## BeeSafe AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **BeeSafe AI**
  - Image: https://beesafe.ai/logos/beesafe-logo.png
  - Source: https://beesafe.ai/
- **BeeSafe AI**
  - Image: https://beesafe.ai/team/ariana.png
  - Source: https://beesafe.ai/
- **BeeSafe AI**
  - Image: https://beesafe.ai/team/nikolai_yellow.png
  - Source: https://beesafe.ai/
- **BeeSafe AI**
  - Image: https://beesafe.ai/team/daniel_yellow.png
  - Source: https://beesafe.ai/
- **BeeSafe AI**
  - Image: https://beesafe.ai/logos/team-backgrounds.png
  - Source: https://beesafe.ai/
- **BeeSafe AI**
  - Image: https://beesafe.ai/logos/yc.webp
  - Source: https://beesafe.ai/

## Working with these fonts

Not found on Google Fonts? Here are instructions that can help, provided you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Plus Jakarta Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#476478",
    "secondary": "#59A4D6",
    "accent": "#59A4D6",
    "background": "#FFFFFF",
    "textPrimary": "#14213D",
    "link": "#14213D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Plus Jakarta Sans",
      "heading": "Plus Jakarta Sans"
    },
    "fontStacks": {
      "heading": [
        "Plus Jakarta Sans"
      ],
      "body": [
        "Plus Jakarta Sans"
      ],
      "paragraph": [
        "Plus Jakarta Sans"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "36px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#59A4D6",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#476478",
      "borderColor": "#E1E5EB",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    }
  },
  "images": {
    "logo": "https://beesafe.ai/logos/beesafe-logo.png",
    "favicon": "https://beesafe.ai/icon.png?icon.8f9ebe78.png",
    "ogImage": "https://beesafe.ai/logos/beesafe-logo.png",
    "logoAlt": "BeeSafe AI"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'BeeSafe AI'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request Early Platform Access",
      "reasoning": "Button #0, 'Request Early Platform Access', uses the vibrant brand color #59A4D6, making it the primary call-to-action due to its prominence and action-oriented text."
    },
    "secondary": {
      "index": 2,
      "text": "Decline",
      "reasoning": "Button #2, 'Decline', has a different background color (#FFFFFF) and serves as a secondary action with a more neutral tone."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'BeeSafe AI'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```