Beau Brand Identity

A complete profile of Beau's visual system — colors, typography, components, and personality — extracted from https://beau.to. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #000000
• accent: #000000
• background: #FFFFFF
• textPrimary: #000000
• link: #000000

Typography

• primary: Arial — https://fonts.google.com/specimen/Arial
• heading: Arial — https://fonts.google.com/specimen/Arial

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#000000, textColor=#FFFFFF, borderRadius=200px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=200px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Beau Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Beau Tasks - Instant Form/Document Verification
  • Image:
  • Source: https://beau.to/tasks/instant-form-document-verification
• Beau - Make Every Client Document a Data Asset
  • Image:
  • Source: https://beau.to/
• echo
  • Image:
  • Source: https://beau.to/echo
• Beau - Make Every Client Document a Data Asset
  • Image:
  • Source: https://beau.to/
• echo
  • Image:
  • Source: https://beau.to/echo
• Beau - Make Every Client Document a Data Asset
  • Image:
  • Source: https://beau.to/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
   {
     "family": "Geist",
     "role": "unknown"
   },
   {
     "family": "Arial",
     "role": "body"
   }
 ],
 "colors": {
   "primary": "#000000",
   "accent": "#000000",
   "background": "#FFFFFF",
   "textPrimary": "#000000",
   "link": "#000000"
 },
 "typography": {
   "fontFamilies": {
     "primary": "Arial",
     "heading": "Arial"
   },
   "fontStacks": {
     "heading": [
       "Geist",
       "Arial",
       "sans-serif"
     ],
     "body": [
       "Geist",
       "Arial",
       "sans-serif"
     ],
     "paragraph": [
       "Geist",
       "Arial",
       "sans-serif"
     ]
   },
   "fontSizes": {
     "h1": "56px",
     "h2": "56px",
     "body": "17px"
   }
 },
 "spacing": {
   "baseUnit": 8,
   "borderRadius": "0px"
 },
 "components": {
   "buttonPrimary": {
     "background": "#000000",
     "textColor": "#FFFFFF",
     "borderRadius": "200px",
     "borderRadiusCorners": {
       "topLeft": "200px",
       "topRight": "200px",
       "bottomRight": "200px",
       "bottomLeft": "200px"
     },
     "shadow": "none"
   },
   "buttonSecondary": {
     "background": "#FFFFFF",
     "textColor": "#000000",
     "borderRadius": "200px",
     "borderRadiusCorners": {
       "topLeft": "200px",
       "topRight": "200px",
       "bottomRight": "200px",
       "bottomLeft": "200px"
     },
     "shadow": "none"
   }
 },
 "images": {
   "logo": "https://cdn.prod.website-files.com/682df61c983d64a279648032/682e2db2cbf5d8f4ed08b3c1_17e22def1b7c7604d7bc17da43da4043_logo%402x.png",
   "favicon": "https://cdn.prod.website-files.com/682df61c983d64a279648032/6838232c61efcfacfc3e5326_66b0c3b86d5f99dbf0cbc25e_favicon.png",
   "ogImage": null,
   "logoHref": "/",
   "logoAlt": "Logo Link that leads to home page"
 },
 "__llm_logo_reasoning": {
   "selectedIndex": 0,
   "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Beau'.",
   "confidence": 0.95,
   "source": "llm"
 },
 "__llm_button_reasoning": {
   "primary": {
     "index": 1,
     "text": "Request demoRequest demo",
     "reasoning": "Button #1 'Request demo' is likely the primary CTA due to its action-oriented text and prominence in the context of a business-focused website."
   },
   "secondary": {
     "index": 3,
     "text": "Get in touchGet in touch",
     "reasoning": "Button #3 'Get in touch' has a different background color and serves as a secondary action, suitable for follow-up engagement."
   },
   "confidence": 0.9
 },
 "personality": {
   "tone": "professional",
   "energy": "medium",
   "targetAudience": "business professionals"
 },
 "designSystem": {
   "framework": "custom",
   "componentLibrary": ""
 },
 "confidence": {
   "buttons": 0.9,
   "colors": 0.9,
   "overall": 0.9
 },
 "__llm_metadata": {
   "logoSelection": {
     "llmCalled": true,
     "llmSucceeded": true,
     "finalSource": "llm",
     "rawLogoSelection": {
       "selectedLogoIndex": 0,
       "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Beau'.",
       "confidence": 0.95
     }
   },
   "buttonClassification": {
     "llmCalled": true,
     "llmSucceeded": true
   }
 }
}