Bear Brand Identity

A complete profile of Bear's visual system — colors, typography, components, and personality — extracted from https://usebear.ai. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #6B6656
• secondary: #6A7282
• accent: #F1F0E8
• background: #F1F0E8
• textPrimary: #141310
• link: #6A7282

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Geist — https://fonts.google.com/specimen/Geist

Visual Assets

• Logo:
• Favicon: Favicon
• Social card (og:image):

UI Components

• buttonPrimary: background=#F1F0E8, textColor=#141310, borderColor=#141310, borderRadius=12px, shadow=none
• buttonSecondary: background=#FBFBFA, textColor=#141310, borderColor=#141310, borderRadius=12px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals seeking AI marketing solutions

Bear Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• The Marketing Stack for AI Agents | Bear AI
  • Image:
  • Source: bear.ai
• AI SEO Checklist: 12 Steps to Optimize Content
  • Image:
  • Source: ai-seo-checklist
• How to Track Your Brand's Visibility on AI Search
  • Image:
  • Source: ai-search-visibility
• Best AI Rank Tracker Tool | Bear AI
  • Image:
  • Source: ai-rank-tracker
• Perplexity vs ChatGPT Rankings: Which Cites Your Brand More?
  • Image:
  • Source: perplexity-vs-chatgpt
• Track Brand Mentions in AI Search | Bear AI
  • Image:
  • Source: track-brand-mentions-ai-search

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "Geist",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#6B6656",
  "secondary": "#6A7282",
  "accent": "#F1F0E8",
  "background": "#F1F0E8",
  "textPrimary": "#141310",
  "link": "#6A7282"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Geist"
  },
  "fontStacks": {
   "heading": [
    "ui-serif",
    "Georgia",
    "Cambria",
    "Times New Roman",
    "Times",
    "serif"
   ],
   "body": [
    "Inter",
    "Geist",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "Geist",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "48px",
   "h2": "48px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#F1F0E8",
   "textColor": "#141310",
   "borderColor": "#141310",
   "borderRadius": "12px",
   "borderRadiusCorners": {
    "topLeft": "12px",
    "topRight": "12px",
    "bottomRight": "12px",
    "bottomLeft": "12px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FBFBFA",
   "textColor": "#141310",
   "borderColor": "#141310",
   "borderRadius": "12px",
   "borderRadiusCorners": {
    "topLeft": "12px",
    "topRight": "12px",
    "bottomRight": "12px",
    "bottomLeft": "12px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.usebear.ai/_next/image?url=%2Fimages%2Flogo.png&w=256&q=75&dpl=dpl_GJfm2nWVCLQCFcnEjQ61maD3t9Zv",
  "favicon": "https://www.usebear.ai/favicon.ico?favicon.b5eef55f.ico",
  "ogImage": "https://www.usebear.ai/_framer_assets/framerusercontent.com/images/GzQGefrQOEH3xA53jEXCPP3UHr0.png",
  "logoHref": "/",
  "logoAlt": "Bear"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Bear AI'.",
  "confidence": 0.9,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 2,
   "text": "Book a Demo",
   "reasoning": "Button #2 has a vibrant background color (#F1F0E8) and action-oriented text ('Book a Demo'), making it stand out as the primary CTA."
  },
  "secondary": {
   "index": 0,
   "text": "Get Started",
   "reasoning": "Button #0 has a different background color (#FBFBFA) and serves as a secondary action with the text 'Get Started'."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "business professionals seeking AI marketing solutions"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Bear AI'.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}