Beam Brand: Colors, Fonts, Logo & Visual Identity
Beam Brand Identity
A complete profile of Beam's visual system — colors, typography, components, and personality — extracted from https://beam.cloud. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://beam.cloud.
| Type | Color Code | RGB Value |
|---|---|---|
| primary | #9A9DAD | rgb(154, 157, 173) |
| secondary | #3E5EDD | rgb(62, 94, 221) |
| accent | #EEF1FD | rgb(238, 241, 253) |
| background | #17181C | rgb(23, 24, 28) |
| textPrimary | #17181C | rgb(23, 24, 28) |
| link | #EEF1FD | rgb(238, 241, 253) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font | Google Fonts Link |
|---|---|---|
| primary | Inter | Google Fonts → |
| heading | Sequel Sans | Google Fonts → |
Visual Assets
Logo
Favicon
Social Card
UI Components
Live previews rendered using Beam's actual button styles.
Button Primary
- background: #1B1C21
- textColor: #EEF1FD
- borderRadius: 8px
- shadow: rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px
Button Secondary
- background: #1E1F24
- textColor: #EDEEF0
- borderRadius: 8px
- shadow: rgb(46, 48, 56) 0px 0px 0px 1px inset
Brand Personality
Tone: modern
Energy: medium
Audience: developers
Beam Brand in the Wild
Image: cdn.sanity.io
Source: beam.cloud
Image: cdn.sanity.io
Source: beam.cloud
Frequently Asked Questions
What is Beam's primary brand color?
Beam's primary brand color is #9A9DAD. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Beam use?
Beam uses #EEF1FD as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Beam use?
Beam uses Inter for body text and Sequel Sans for headings. Fonts were detected on https://beam.cloud as part of their live design system.
Does Beam use a light or dark theme?
Beam's primary site uses a dark color scheme, with a background of #17181C.
Where can I find Beam's logo?
Beam's logo is available directly on their site (https://beam.cloud). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://beam.cloud using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Beam.
Methodology
Brand data on this page was extracted from https://beam.cloud on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Beam.