# Beacons Brand Identity

A complete profile of **Beacons**'s visual system — colors, typography, components, and personality — extracted from [https://beacons.ai/](https://beacons.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://beacons.ai/.  
**primary**  
`#2848F0`  
`rgb(40, 72, 240)`  
**secondary**  
`#D2F8D1`  
`rgb(210, 248, 209)`  
**accent**  
`#2848F0`  
`rgb(40, 72, 240)`  
**background**  
`#FFFFFF`  
`rgb(255, 255, 255)`  
**textPrimary**  
`#000000`  
`rgb(0, 0, 0)`  
**link**  
`#0000EE`  
`rgb(0, 0, 238)`

## Typography

Each font links to its Google Fonts page where available.  
**primary**  
Poppins  
[Poppins Google Fonts →](https://fonts.google.com/specimen/Poppins)  
**heading**  
Poppins  
[Poppins Google Fonts →](https://fonts.google.com/specimen/Poppins)  
Poppins, sans-serif

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Beacons's actual button styles.

**Input**  
`input`

**Button Primary**  
`buttonPrimary`

**Button Secondary**  
`buttonSecondary`

## Brand Personality

**Tone:** modern  
**Energy:** high  
**Audience:** content creators and influencers

## Frequently Asked Questions

**What is Beacons's primary brand color?**  
Beacons's primary brand color is `#2848F0`. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Beacons use?**  
Beacons uses Poppins as the primary typeface across body and headings.

**Does Beacons use a light or dark theme?**  
Beacons's primary site uses a light color scheme, with a background of `#FFFFFF`.

**Where can I find Beacons's logo?**  
Beacons's logo is available directly on their site (https://beacons.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from [https://beacons.ai/](https://beacons.ai/) using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Beacons.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#2848F0",
    "secondary": "#D2F8D1",
    "accent": "#2848F0",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "88px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#858585",
      "borderColor": null,
      "borderRadius": "0px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#2848F0",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "shadow": "rgba(10, 12, 18, 0.05) 0px 1px 2px 0px"
    }
  },
  "images": {
    "logo": "https://beacons.ai/_framerusercontent/images/HymXJwVpqNNxOplRg4lKlnqzByw.png?width=816&height=224",
    "favicon": "https://beacons.ai/_framerusercontent/images/1OqNs286ol1O5DAudBhCCUiGOY.png",
    "ogImage": "https://beacons.ai/_framerusercontent/assets/jiFHxpbJghw85FAPykNViyUKK3k.png"
  }
}
```