bayesline.json
Bayesline Brand Identity
A complete profile of Bayesline's visual system — colors, typography, components, and personality — extracted from https://bayesline.com. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/bayesline
- Machine-readable JSON: https://characterquilt.com/branding/bayesline.json
- Per-page llms.txt: https://characterquilt.com/branding/bayesline/llms.txt
Quick Facts
| Field | Value |
|---|---|
| Primary | #3B0728 |
| Accent | #3B0728 |
| Body Font | Inter |
| Heading Font | National 2 |
Color Palette
- primary: #3B0728
- secondary: #70596A
- accent: #3B0728
- background: #F6F6F5
- textPrimary: #24001C
- link: #24001C
Typography
- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: National 2 — https://fonts.google.com/specimen/National+2
Visual Assets
- Logo: data:image/svg+xml;utf8,%3Csvg%20id%3D%22logoSvg%22%20class%3D%22%20_type_13b5d38%22%20preserveAspectRatio%3D%22xMinYMid%20meet%22%20viewBox%3D%220%200%20188%2028%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M17.5131%2019.2264C17.5131%2024.3661%2014.4674%2027.0311%209.13729%2027.0311H0V0.38072H8.75657C13.3252%200.38072%2016.371%202.47468%2016.371%207.61441C16.371%2010.4698%2014.7339%2012.1069%2012.6018%2012.9445C15.4953%2013.6679%2017.5131%2015.4572%2017.5131%2019.2264ZM7.99513%204.37828H4.37828V11.612H7.99513C10.2794%2011.612%2011.9927%2010.8505%2011.9927%207.99513C11.9927%205.13972%2010.2794%204.37828%207.99513%204.37828ZM9.13729%2015.0385H4.37828V23.0336H9.13729C12.1831%2023.0336%2013.1349%2021.3203%2013.1349%2019.036C13.1349%2016.7517%2012.1831%2015.0385%209.13729%2015.0385Z%22%20fill%3D%22currentColor%22%20opacity%3D%221%22%20style%3D%22fill%3A%20rgb(36%2C%200%2C%2028)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M41.8165%2027.0311H37.2478L35.6107%2020.7493H26.9303L25.2932%2027.0311H20.8769L28.4913%200.38072H34.2021L41.8165%2027.0311ZM27.9583%2016.7517H34.5828L31.2705%203.84528L27.9583%2016.7517Z%22%20fill%3D%22currentColor%22%20opacity%3D%221%22%20style%3D%22fill%3A%20rgb(36%2C%200%2C%2028)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M54.8624%2027.0311H50.4841V16.7517L42.1083%200.38072H46.6769L52.6923%2012.9064L58.6696%200.38072H63.2382L54.8624%2016.7517V27.0311Z%22%20fill%3D%22currentColor%22%20opacity%3D%221%22%20style%3D%22fill%3A%20rgb(36%2C%200%2C%2028)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M83.5547%2027.0311H68.3259V0.38072H83.174V4.37828H72.7042V10.8505H82.7933V14.8481H72.7042V23.0336H83.5547V27.0311Z%22%20fill%3D%22currentColor%22%20opacity%3D%221%22%20style%3D%22fill%3A%20rgb(36%2C%200%2C%2028)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M97.2824%2027.4119C91.1909%2027.4119%2088.1451%2024.2138%2087.9547%2018.8457H92.333C92.5234%2021.9295%2094.1985%2023.6047%2097.4727%2023.6047C100.366%2023.6047%20102.079%2022.0818%20102.079%2019.7975C102.079%2017.97%20101.128%2016.9801%2098.8433%2016.1425L94.0462%2014.3912C90.6959%2013.1729%2088.7542%2010.9267%2088.7542%207.50019C88.7542%202.5889%2092.2188%200%2097.3204%200C102.651%200%20105.887%203.8072%20106.077%207.99513H101.699C101.432%205.21587%2099.6428%203.8072%2097.1682%203.8072C94.6554%203.8072%2093.1325%205.02551%2093.1325%207.04333C93.1325%208.83271%2093.8178%209.63223%2096.3686%2010.584L100.747%2012.1831C104.364%2013.5156%20106.458%2015.9522%20106.458%2019.6071C106.458%2024.7468%20102.612%2027.4119%2097.2824%2027.4119Z%22%20fill%3D%22currentColor%22%20opacity%3D%221%22%20style%3D%22fill%3A%20rgb(36%2C%200%2C%2028)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M126.981%2027.0311H112.513V0.38072H116.892V23.0336H126.981V27.0311Z%22%20fill%3D%22currentColor%22%20opacity%3D%221%22%20style%3D%22fill%3A%20rgb(36%2C%200%2C%2028)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M137.424%2027.0311H133.045V0.38072H137.424V27.0311Z%22%20fill%3D%22currentColor%22%20opacity%3D%221%22%20style%3D%22fill%3A%20rgb(36%2C%200%2C%2028)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M164.62%2027.0311H158.528L149.772%205.67273V27.0311H145.584V0.38072H151.675L160.432%2021.7391V0.38072H164.62V27.0311Z%22%20fill%3D%22currentColor%22%20opacity%3D%221%22%20style%3D%22fill%3A%20rgb(36%2C%200%2C%2028)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M188%2027.0311H172.771V0.38072H187.619V4.37828H177.149V10.8505H187.239V14.8481H177.149V23.0336H188V27.0311Z%22%20fill%3D%22currentColor%22%20opacity%3D%221%22%20style%3D%22fill%3A%20rgb(36%2C%200%2C%2028)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://bayesline.com/favicon.svg
UI Components
- buttonPrimary: background=#3B0728, textColor=#F6F6F5, borderRadius=2px, shadow=none
- buttonSecondary: background=#EDECE8, textColor=#24001C, borderRadius=2px, shadow=none
Brand Personality
Tone: professional · Energy: medium · Audience: business professionals
Bayesline Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- Building risk models | Bayesline
- Building risk models | Bayesline
- Building risk models | Bayesline
- Building risk models | Bayesline
- Bayesline
- Building risk models | Bayesline
Working with these fonts
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.