Bayes Impact Brand Identity

A complete profile of Bayes Impact's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #DBCCAF
• secondary: #4635FF
• accent: #EEBEFA
• background: #FFFFFF
• textPrimary: #000000
• link: #EEBEFA

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Kaisei Decol — https://fonts.google.com/specimen/Kaisei+Decol

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#495057, borderColor=#C4C4C4, borderRadius=4px, shadow=none
• buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=18px, shadow=rgba(0, 0, 0, 0.27) 0px 5px 13px 0px
• buttonSecondary: background=#000000, textColor=#FFFFFF, borderRadius=18px, shadow=rgba(0, 0, 0, 0.19) 0px 3px 7px 0px

Brand Personality

Tone: professional · Energy: medium · Audience: non-profit organizations and social impact sectors

Bayes Impact Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Bayes Impact • About
  • Image:
  • Source: About
• Bayes Impact • Blog
  • Image:
  • Source: Blog

Working with these fonts

Not found on Google Fonts? Here are some instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.