bayes impact.json

Bayes Impact Brand Identity

A complete profile of Bayes Impact's visual system — colors, typography, components, and personality — extracted from http://bayesimpact.org. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #DBCCAF
Accent #EEBEFA
Body Font Inter
Heading Font Kaisei Decol

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: non-profit organizations and social impact sectors

Bayes Impact Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Kaisei Decol",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#DBCCAF",
    "secondary": "#4635FF",
    "accent": "#EEBEFA",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#EEBEFA"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Kaisei Decol"
    },
    "fontStacks": {
      "heading": [
        "TitlingGothicFBNor-Med-AF65ddb1368da86.woff.otf",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "TitlingGothicFBNor-Med-AF65ddb1368da86.woff.otf",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "48px",
      "body": "48px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#495057",
      "borderColor": "#C4C4C4",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "18px",
      "borderRadiusCorners": {
        "topLeft": "18px",
        "topRight": "18px",
        "bottomRight": "18px",
        "bottomLeft": "18px"
      },
      "shadow": "rgba(0, 0, 0, 0.27) 0px 5px 13px 0px"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "18px",
      "borderRadiusCorners": {
        "topLeft": "18px",
        "topRight": "18px",
        "bottomRight": "18px",
        "bottomLeft": "18px"
      },
      "shadow": "rgba(0, 0, 0, 0.19) 0px 3px 7px 0px"
    }
  },
  "images": {
    "logo": "https://umsousercontent.com/lib_rpzXdMpVYnAwRPmF/msmjmsc2w17022pf.png?w=150&dpr=2",
    "favicon": "https://umsousercontent.com/lib_rpzXdMpVYnAwRPmF/y0df3zwx83vfsp1e.svg?w=32&h=32",
    "ogImage": "https://umsousercontent.com/lib_rpzXdMpVYnAwRPmF/c2msxgjshr2yevo5.png?w=1200&h=630&fit=crop",
    "logoHref": "/",
    "logoAlt": "bi-colors2.png"
  }
}