Basis Brand: Colors, Fonts, Logo & Visual Identity

Basis Brand Identity

A complete profile of Basis's visual system — colors, typography, components, and personality — extracted from https://www.getbasis.ai/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.getbasis.ai/.

Primary: #4A5464 (rgb(74, 84, 100))
Secondary: #0082F3 (rgb(0, 130, 243))
Accent: #3898EC (rgb(56, 152, 236))
Background: #FFFFFF (rgb(255, 255, 255))
Text Primary: #000000 (rgb(0, 0, 0))
Link: #3898EC (rgb(56, 152, 236))

Typography

Each font links to its Google Fonts page where available.

Primary: tt-commons-pro (Google Fonts →)
Heading: tt-commons-pro (Google Fonts →)

Visual Assets

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Logo

Favicon

Social Card

UI Components

Live previews rendered using Basis's actual button styles.

Button Primary

background: #000000
text color: #FFFFFF
border radius: 0px
shadow: none

Button Secondary

background: #F1F1F1
text color: #000000
border radius: 10px
shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: tech-savvy professionals

Basis Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: cdn.prod.website-files.com
Source: getbasis.ai

Frequently Asked Questions

What is Basis's primary brand color?
Basis's primary brand color is #4A5464. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Basis use?
Basis uses #3898EC as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Basis use?
Basis uses tt-commons-pro as the primary typeface across body and headings.
Does Basis use a light or dark theme?
Basis's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Basis's logo?
Basis's logo is available directly on their site (https://www.getbasis.ai/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.getbasis.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Basis.

Methodology

Brand data on this page was extracted from https://www.getbasis.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Basis.