# Basic Capital Brand Identity

A complete profile of **Basic Capital**'s visual system — colors, typography, components, and personality — extracted from [https://basiccapital.com/](https://basiccapital.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://basiccapital.com/.

| Color Type | Hex Code | RGB | 
|------------|----------|-----|
| primary    | #021C0E | rgb(2, 28, 14) |
| accent     | #0000EE | rgb(0, 0, 238) |
| background | #F5F5F5 | rgb(245, 245, 245) |
| textPrimary| #0000EE | rgb(0, 0, 238) |
| link       | #0000EE | rgb(0, 0, 238) |

## Typography

Each font links to its Google Fonts page where available.

| Font Type | Font Family |
|-----------|-------------|
| primary   | sans-serif  |
| heading   | Saans Medium|

## Visual Assets

## UI Components

Live previews rendered using Basic Capital's actual button styles.

### Button Primary

- **Background**: #FFFFFF
- **Text Color**: #000000
- **Border Radius**: 100px
- **Shadow**: none

## Brand Personality

- **Tone:** professional  
- **Energy:** medium  
- **Audience:** investors and financial professionals

## Frequently Asked Questions

1. **What is Basic Capital's primary brand color?**  
   Basic Capital's primary brand color is #021C0E. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What accent color does Basic Capital use?**  
   Basic Capital uses #0000EE as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. **What font does Basic Capital use?**  
   Basic Capital uses sans-serif for body text and Saans Medium for headings. Fonts were detected on https://basiccapital.com/ as part of their live design system.

4. **Does Basic Capital use a light or dark theme?**  
   Basic Capital's primary site uses a light color scheme, with a background of #F5F5F5.

5. **Where can I find Basic Capital's logo?**  
   Basic Capital's logo is available directly on their site (https://basiccapital.com/). The current logo URL is included in the machine-readable JSON profile linked above.

6. **How was this brand profile generated?**  
   This profile was extracted from https://basiccapital.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Basic Capital.