# BaseFrame Brand Identity

A complete profile of **BaseFrame**'s visual system — colors, typography, components, and personality — extracted from [https://baseframe.co](https://baseframe.co/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://baseframe.co.

- **primary**: #06A77D (rgb(6, 167, 125))
- **secondary**: #64748B (rgb(100, 116, 139))
- **accent**: #06A77D (rgb(6, 167, 125))
- **background**: #FFFFFF (rgb(255, 255, 255))
- **textPrimary**: #000000 (rgb(0, 0, 0))
- **link**: #4E7779 (rgb(78, 119, 121))

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Manrope [Google Fonts →](https://fonts.google.com/specimen/Manrope)
- **heading**: Manrope [Google Fonts →](https://fonts.google.com/specimen/Manrope)

## Visual Assets

Logo

Favicon

## UI Components

Live previews rendered using BaseFrame's actual button styles.

- **Button Primary**
  - background: #06A77D
  - textColor: #FFFFFF
  - borderRadius: 0px
  - shadow: none

- **Button Secondary**
  - background: #FFFFFF
  - textColor: #1A1A1A
  - borderColor: #DDDDDD
  - borderRadius: 0px
  - shadow: none

## Brand Personality

- **Tone:** modern
- **Energy:** medium
- **Audience:** business professionals seeking AI solutions

## BaseFrame Brand in the Wild

Image: [vault.widen.net](https://vault.widen.net/content/ybkizifas8/webp?w=1500&h=1500)  
Source: [foxracing.com](https://www.foxracing.com/product/baseframe-pro-sleeveless-chest-guard/26429.html)

Image: [i.ytimg.com](https://i.ytimg.com/vi/qToH-bThzXs/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLDPDFQigF0Q77f7AeptAr0Tp6dU3Q)  
Source: [youtube.com](https://www.youtube.com/watch?v=qToH-bThzXs)

Image: [s3.envato.com](https://s3.envato.com/files/293969261/03_screenshot.jpg)  
Source: [themeforest.net](https://themeforest.net/item/baseframe-wireframe-ui-kit-130-sketch-xd-psd-template/22093349?srsltid=AfmBOoo8D4Ji_RnagQpOyUtRelYVdi-zoUTXPTV66T0b6T5yC7M9LLre)

Image: [backcountry.com](https://www.backcountry.com/images/items/1200/FXR/FXRZ5W8/BLA.jpg)  
Source: [backcountry.com](https://www.backcountry.com/fox-racing-baseframe-pro-ss-protection?srsltid=AfmBOopDNSMLg9URXKf3Vq4OJm1NBDOwdi4beD0f_dthJePDwoCcmK6I)

Image: [market-resized.envatousercontent.com](https://market-resized.envatousercontent.com/themeforest.net/files/293969261/01_cover-wireframe.__large_preview.jpg?auto=format&q=94&cf_fit=crop&gravity=top&h=8000&w=590&s=3305adfbb9fe3489d030e50416c16c9415a9095293051c7b9c1a40bf119cf9ad)  
Source: [themeforest.net](https://themeforest.net/item/baseframe-wireframe-ui-kit-130-sketch-xd-psd-template/22093349?srsltid=AfmBOor9zMZnL9r15JdhBnb5fq6_uIEu4DIbELNN3zx0HTEjRw3-V0eX)

Image: [vault.widen.net](https://vault.widen.net/content/ftol17xqfv/webp?w=1500&h=1500)  
Source: [foxracing.com](https://www.foxracing.com/product/womens-baseframe-pro-chest-guard/28961.html)

## Frequently Asked Questions

- **What is BaseFrame's primary brand color?**
  BaseFrame's primary brand color is #06A77D. It anchors the visual identity across their website, product UI, and marketing materials.

- **What font does BaseFrame use?**
  BaseFrame uses Manrope as the primary typeface across body and headings.

- **Does BaseFrame use a light or dark theme?**
  BaseFrame's primary site uses a light color scheme, with a background of #FFFFFF.

- **Where can I find BaseFrame's logo?**
  BaseFrame's logo is available directly on their site (https://baseframe.co). The current logo URL is included in the machine-readable JSON profile linked above.

- **How was this brand profile generated?**
  This profile was extracted from https://baseframe.co using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by BaseFrame.

## Methodology

Brand data on this page was extracted from [https://baseframe.co](https://baseframe.co/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by BaseFrame.