# Base Brand Identity

A complete profile of **Base**'s visual system — colors, typography, components, and personality — extracted from [Base Power Company](https://www.basepowercompany.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from [Base Power Company](https://www.basepowercompany.com/).

- **Primary**: `#1E4D2B`
  - rgb(30, 77, 43)
- **Secondary**: `#D6F0B4`
  - rgb(214, 240, 180)
- **Accent**: `#B2DD79`
  - rgb(178, 221, 121)
- **Background**: `#F0EEEB`
  - rgb(240, 238, 235)
- **Text Primary**: `#292826`
  - rgb(41, 40, 38)
- **Link**: `#B2DD79`
  - rgb(178, 221, 121)

## Typography

Each font links to its Google Fonts page where available.

- **Primary**: Arial  
  [Google Fonts →](https://fonts.google.com/specimen/Arial)
- **Heading**: Arial  
  [Google Fonts →](https://fonts.google.com/specimen/Arial)
  - Stack: Pp Neue Montreal Variable, Arial, sans-serif

## Visual Assets

*Logo*

*Favicon*

*Social Card*

## UI Components

Live previews rendered using Base's actual button styles.

- **Input**: 
  - Background: transparent  
  - Text Color: `#D8D7D5`  
  - Border Color: none  
  - Border Radius: 4px  
  - Shadow: none

- **Button Primary**:  
  - Background: `#B2DD79`  
  - Text Color: `#1E4D2B`  
  - Border Radius: 9px  
  - Shadow: none

- **Button Secondary**:  
  - Background: transparent  
  - Text Color: `#1E4D2B`  
  - Border Color: `#AABEB8`  
  - Border Radius: 9px  
  - Shadow: none

## Brand Personality

- **Tone**: professional  
- **Energy**: medium  
- **Audience**: homeowners looking for reliable power solutions

## Frequently Asked Questions

- **What is Base's primary brand color?**  
Base's primary brand color is `#1E4D2B`. It anchors the visual identity across their website, product UI, and marketing materials.

- **What accent color does Base use?**  
Base uses `#B2DD79` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

- **What font does Base use?**  
Base uses Arial as the primary typeface across body and headings.

- **Does Base use a light or dark theme?**  
Base's primary site uses a light color scheme, with a background of `#F0EEEB`.

- **Where can I find Base's logo?**  
Base's logo is available directly on their site (https://www.basepowercompany.com/). The current logo URL is included in the machine-readable JSON profile linked above.

- **How was this brand profile generated?**  
This profile was extracted from [Base Power Company](https://www.basepowercompany.com/) using the Firecrawl branding extraction API.