# Baraka Brand Identity

A complete profile of **Baraka**'s visual system —
colors, typography, components, and personality — extracted from
[https://www.getbaraka.com/](https://www.getbaraka.com/).
Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.getbaraka.com/.

| Type      | Color        | RGB                  |
|-----------|--------------|----------------------|
| primary   | #032C00      | rgb(3, 44, 0)       |
| secondary | #103C1B     | rgb(16, 60, 27)     |
| accent    | #9CA3AF      | rgb(156, 163, 175)  |
| background| #000000      | rgb(0, 0, 0)        |
| textPrimary| #FFFFFF    | rgb(255, 255, 255)  |
| link      | #9CA3AF      | rgb(156, 163, 175)  |

## Typography

Each font links to its Google Fonts page where available.

| Type     | Font          | Link                  |
|----------|---------------|-----------------------|
| primary  | Proxima Nova  | [Google Fonts →](https://fonts.google.com/specimen/Proxima+Nova) |
| heading  | Proxima Nova  | [Google Fonts →](https://fonts.google.com/specimen/Proxima+Nova) |

```markdown
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
```

## Visual Assets

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Logo

Favicon

Social Card

## UI Components

Live previews rendered using Baraka's actual button styles.

| Component         | Background | Text Color | Border Color | Border Radius | Shadow |
|-------------------|------------|------------|--------------|----------------|--------|
| Input             | #EFEFEF    | #FFFFFF    | null         | 0px            | none   |
| Button Primary    | #000000    | #FFFFFF    | null         | 0px            | none   |
| Button Secondary  | transparent| #FFFFFF    | #4D4D4D     | 9999px         | none   |

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** Investors in the GCC region

## Baraka Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

### Examples

1.   
   Image: [framerusercontent.com](https://framerusercontent.com/images/R7zpvvChGCvpQPSYFpoIVBrzfvs.jpg?width=3240&height=4320)  
   Source: [getbaraka.com](https://getbaraka.com/ar/learn/what-is-msci)

2.   
   Image: [framerusercontent.com](https://framerusercontent.com/images/Avr1AqH2oyeUrpFCINe5jFtS2So.jpeg?width=663&height=1024)  
   Source: [getbaraka.com](https://getbaraka.com/learn/5-must-read-stock-market-books-of-2024)

3.   
   Image: [framerusercontent.com](https://framerusercontent.com/images/fFHd8Q8ExkzUSD5S3kmufzsk4Q.jpg?width=6000&height=4000)  
   Source: [getbaraka.com](https://getbaraka.com/learn/strategies-for-long-term-growth-with-drips)

4.   
   Image: [framerusercontent.com](https://framerusercontent.com/images/lDHnibTA1LUDhxvfMoLJwioqiQ.png?width=1740&height=1160)  
   Source: [getbaraka.com](https://getbaraka.com/learn/maximize-your-dividends-with-reinvestment-plans)

5.   
   Image: [framerusercontent.com](https://framerusercontent.com/images/gtKyM5nwy1cSqvLwoFgckHBQl2c.jpg?width=5760&height=3240)  
   Source: [getbaraka.com](https://getbaraka.com/ar/learn/what-is-a-dividend)

6.   
   Image: [framerusercontent.com](https://framerusercontent.com/images/UxNTbGt305oTBT7En2D2wLw2Gg.jpg?width=3216&height=4020)  
   Source: [getbaraka.com](https://getbaraka.com/learn/review-on-the-intelligent-investor-by-benjamin-graham)

## Frequently Asked Questions

1. What is Baraka's primary brand color?
   - Baraka's primary brand color is #032C00. It anchors the visual identity across their website, product UI, and marketing materials.
2. What accent color does Baraka use?
   - Baraka uses #9CA3AF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. What font does Baraka use?
   - Baraka uses Proxima Nova as the primary typeface across body and headings.
4. Does Baraka use a light or dark theme?
   - Baraka's primary site uses a dark color scheme, with a background of #000000.
5. Where can I find Baraka's logo?
   - Baraka's logo is available directly on their site (https://www.getbaraka.com/). The current logo URL is included in the machine-readable JSON profile linked above.
6. How was this brand profile generated?
   - This profile was extracted from https://www.getbaraka.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Baraka.

## Methodology

Brand data on this page was extracted from
[https://www.getbaraka.com/](https://www.getbaraka.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API,
which inspects each site's live CSS, font network requests, color tokens, and component styles.
Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries
and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.
This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Baraka.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

[GET /branding/baraka.json](/content/branding/baraka.json) [GET /branding/baraka/llms.txt](/content/branding/baraka/llms.txt)

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Proxima Nova",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#032C00",
    "secondary": "#103C1B",
    "accent": "#9CA3AF",
    "background": "#000000",
    "textPrimary": "#FFFFFF",
    "link": "#9CA3AF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Proxima Nova",
      "heading": "Proxima Nova"
    },
    "fontStacks": {
      "heading": [
        "Proxima Nova",
        "sans-serif"
      ],
      "body": [
        "Proxima Nova",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "sans-serif"
      ],
      "paragraph": [
        "Proxima Nova",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "40px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "14px"
  },
  "components": {
    "input": {
      "background": "#EFEFEF",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#4D4D4D",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://www.getbaraka.com/favicon.png",
    "ogImage": "https://getbaraka.com/og/home.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'baraka'. It is the most prominent logo fitting the brand identity.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 4,
      "text": "Get the App",
      "reasoning": "Button #4 ('Get the App') is likely the primary CTA due to its action-oriented text and prominent placement. It encourages users to download the app, which is a key conversion action for the site."
    },
    "secondary": {
      "index": 3,
      "text": "Learn More",
      "reasoning": "Button #3 ('Learn More') is chosen as secondary because it has a transparent background, making it less prominent than the primary CTA, and it provides additional information, which is typical for secondary actions."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "Investors in the GCC region"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'baraka'. It is the most prominent logo fitting the brand identity.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```