# Banner Brand Identity

A complete profile of **Banner**'s visual system — colors, typography, components, and personality — extracted from [https://withbanner.com](https://withbanner.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://withbanner.com.

| Type      | Color Code   | RGB Value                |
|-----------|--------------|-------------------------|
| primary   | #F25E53      | rgb(242, 94, 83)        |
| secondary | #0C3054      | rgb(12, 48, 84)         |
| accent    | #F25E53      | rgb(242, 94, 83)        |
| background| #FFFFFF      | rgb(255, 255, 255)      |
| textPrimary| #000000     | rgb(0, 0, 0)            |
| link      | #161F26      | rgb(22, 31, 38)         |

## Typography

Each font links to its Google Fonts page where available.

| Type       | Font Name | Link                        |
|------------|-----------|-----------------------------|
| primary    | Inter     | [Google Fonts →](https://fonts.google.com/specimen/Inter) |
| heading     | Lexend    | [Google Fonts →](https://fonts.google.com/specimen/Lexend) |

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Banner's actual button styles.

### Button Primary

- background: #F25E53
- textColor: #FFFFFF
- borderRadius: 12px
- shadow: none

### Button Secondary

- background: #E7F0F1
- textColor: #161F26
- borderColor: #ECECEC
- borderRadius: 8px
- shadow: none

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** real estate owners and operators

## Frequently Asked Questions

**What is Banner's primary brand color?**  
Banner's primary brand color is #F25E53. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Banner use?**  
Banner uses Inter for body text and Lexend for headings. Fonts were detected on https://withbanner.com as part of their live design system.

**Does Banner use a light or dark theme?**  
Banner's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Banner's logo?**  
Banner's logo is available directly on their site (https://withbanner.com). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://withbanner.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Banner.

## Methodology

Brand data on this page was extracted from [https://withbanner.com](https://withbanner.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.