# Bankjoy Brand Identity

A complete profile of **Bankjoy**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field   | Value        |
|---------|--------------|
| Primary | #2E6BF6     |
| Accent  | #BCF585     |
| Body Font | Poppins   |
| Heading Font | Poppins |

## Color Palette

- primary: #2E6BF6
- secondary: #CDE8FD
- accent: #BCF585
- background: #FFFFFF
- textPrimary: #090C56
- link: #090C56

## Typography

- primary: Poppins — https://fonts.google.com/specimen/Poppins
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image): .png)

## UI Components

- buttonPrimary: background=#BCF585, textColor=#090C56, borderRadius=44px, shadow=none
- buttonSecondary: background=#CDE8FD, textColor=#090C56, borderRadius=44px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: banks and credit unions

## Bankjoy Brand in the Wild

- **2025 CU Times Luminaries Finalists: Executive Leadership, Technology Vendor**  
  - Image:   
  - Source: [Link](https://bankjoy.com/press/2025-cu-times-luminaries-finalists-executive-leadership-technology-vendor)
- **Resources**  
  - Image:   
  - Source: [Link](https://bankjoy.com/resources?category=Blog)
- **From Financial Tools to Financial Confidence: A Credit Union Conversation**  
  - Image:   
  - Source: [Link](https://bankjoy.com/webinar/from-financial-tools-to-financial-confidence-a-credit-union-conversation)
- **The Low Hanging Fruit You Might be Missing: Why Serving Local Businesses Is More Critical Than Ever for Community Financial Institutions**  
  - Image:   
  - Source: [Link](https://bankjoy.com/blog/the-low-hanging-fruit-you-might-be-missing-why-serving-local-businesses-is-more-critical-than-ever-for-community-financial-institutions)
- **Product Overview: Online Account Opening 2.0**  
  - Image:   
  - Source: [Link](https://pages.bankjoy.com/online-account-opening-2.0)
- **FedNow and P2P Payments: A Primer**  
  - Image:   
  - Source: [Link](https://bankjoy.com/whitepaper/fednow-and-p2p-payments-a-primer)

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Poppins",
   "role": "body"
  }
 ],
 "colors": {
   "primary": "#2E6BF6",
   "secondary": "#CDE8FD",
   "accent": "#BCF585",
   "background": "#FFFFFF",
   "textPrimary": "#090C56",
   "link": "#090C56"
 },
 "typography": {
   "fontFamilies": {
     "primary": "Poppins",
     "heading": "Poppins"
   },
   "fontStacks": {
     "heading": [
       "Poppins",
       "sans-serif"
     ],
     "body": [
       "Poppins",
       "sans-serif"
     ],
     "paragraph": [
       "Poppins",
       "sans-serif"
     ]
   },
   "fontSizes": {
     "h1": "48px",
     "h2": "24px",
     "body": "14px"
   }
 },
 "spacing": {
   "baseUnit": 4,
   "borderRadius": "16px"
 },
 "components": {
   "buttonPrimary": {
     "background": "#BCF585",
     "textColor": "#090C56",
     "borderRadius": "44px",
     "shadow": "none"
   },
   "buttonSecondary": {
     "background": "#CDE8FD",
     "textColor": "#090C56",
     "borderRadius": "44px",
     "shadow": "none"
   }
 },
 "images": {
   "logo": "https://cdn.prod.website-files.com/688cad4d7da55f111dccfbac/689481be2033c4a7babb667e_bankjoy-logo.svg",
   "favicon": "https://cdn.prod.website-files.com/688cad4d7da55f111dccfbac/68b56ccdd86d0aa4038252f9_bankjoy_favvicon_32.png",
   "ogImage": "https://cdn.prod.website-files.com/688cad4d7da55f111dccfbac/68cabd4713a5c2152f1b9f82_Bankjoy%20Open%20Graph%20(Social%20Preview).png"
 },
 "personality": {
   "tone": "professional",
   "energy": "medium",
   "targetAudience": "banks and credit unions"
 }
}
```