Bankjoy Brand Identity

A complete profile of Bankjoy's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #2E6BF6
• secondary: #CDE8FD
• accent: #BCF585
• background: #FFFFFF
• textPrimary: #090C56
• link: #090C56

Typography

• primary: Poppins — https://fonts.google.com/specimen/Poppins
• heading: Poppins — https://fonts.google.com/specimen/Poppins

Visual Assets

• Logo:
• Favicon:
• Social card (og:image): .png)

UI Components

• buttonPrimary: background=#BCF585, textColor=#090C56, borderRadius=44px, shadow=none
• buttonSecondary: background=#CDE8FD, textColor=#090C56, borderRadius=44px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: banks and credit unions

Bankjoy Brand in the Wild

• 2025 CU Times Luminaries Finalists: Executive Leadership, Technology Vendor
  • Image:
  • Source: Link
• Resources
  • Image:
  • Source: Link
• From Financial Tools to Financial Confidence: A Credit Union Conversation
  • Image:
  • Source: Link
• The Low Hanging Fruit You Might be Missing: Why Serving Local Businesses Is More Critical Than Ever for Community Financial Institutions
  • Image:
  • Source: Link
• Product Overview: Online Account Opening 2.0
  • Image:
  • Source: Link
• FedNow and P2P Payments: A Primer
  • Image:
  • Source: Link

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Poppins",
   "role": "body"
  }
 ],
 "colors": {
   "primary": "#2E6BF6",
   "secondary": "#CDE8FD",
   "accent": "#BCF585",
   "background": "#FFFFFF",
   "textPrimary": "#090C56",
   "link": "#090C56"
 },
 "typography": {
   "fontFamilies": {
     "primary": "Poppins",
     "heading": "Poppins"
   },
   "fontStacks": {
     "heading": [
       "Poppins",
       "sans-serif"
     ],
     "body": [
       "Poppins",
       "sans-serif"
     ],
     "paragraph": [
       "Poppins",
       "sans-serif"
     ]
   },
   "fontSizes": {
     "h1": "48px",
     "h2": "24px",
     "body": "14px"
   }
 },
 "spacing": {
   "baseUnit": 4,
   "borderRadius": "16px"
 },
 "components": {
   "buttonPrimary": {
     "background": "#BCF585",
     "textColor": "#090C56",
     "borderRadius": "44px",
     "shadow": "none"
   },
   "buttonSecondary": {
     "background": "#CDE8FD",
     "textColor": "#090C56",
     "borderRadius": "44px",
     "shadow": "none"
   }
 },
 "images": {
   "logo": "https://cdn.prod.website-files.com/688cad4d7da55f111dccfbac/689481be2033c4a7babb667e_bankjoy-logo.svg",
   "favicon": "https://cdn.prod.website-files.com/688cad4d7da55f111dccfbac/68b56ccdd86d0aa4038252f9_bankjoy_favvicon_32.png",
   "ogImage": "https://cdn.prod.website-files.com/688cad4d7da55f111dccfbac/68cabd4713a5c2152f1b9f82_Bankjoy%20Open%20Graph%20(Social%20Preview).png"
 },
 "personality": {
   "tone": "professional",
   "energy": "medium",
   "targetAudience": "banks and credit unions"
 }
}