# Bankjoy Brand Identity

A complete profile of **Bankjoy**'s visual system — colors, typography, components, and personality — extracted from [http://bankjoy.com](http://bankjoy.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://bankjoy.com.

**primary**  
`#2E6BF6`  
`rgb(46, 107, 246)`

**secondary**  
`#CDE8FD`  
`rgb(205, 232, 253)`

**accent**  
`#BCF585`  
`rgb(188, 245, 133)`

**background**  
`#FFFFFF`  
`rgb(255, 255, 255)`

**textPrimary**  
`#090C56`  
`rgb(9, 12, 86)`

**link**  
`#090C56`  
`rgb(9, 12, 86)`

## Typography

Each font links to its Google Fonts page where available.

**primary**  
Poppins  
[Poppins Google Fonts →](https://fonts.google.com/specimen/Poppins)

**heading**  
Poppins  
[Poppins Google Fonts →](https://fonts.google.com/specimen/Poppins)  
Poppins, sans-serif

## Visual Assets

Logo

Favicon

.png)  
Social Card

## UI Components

Live previews rendered using Bankjoy's actual button styles.

**Button Primary**  
`buttonPrimary`  
- background: `#BCF585`  
- textColor: `#090C56`  
- borderRadius: `44px`  
- shadow: none

**Button Secondary**  
`buttonSecondary`  
- background: `#CDE8FD`  
- textColor: `#090C56`  
- borderRadius: `44px`  
- shadow: none

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** banks and credit unions

## Frequently Asked Questions

**What is Bankjoy's primary brand color?**  
Bankjoy's primary brand color is `#2E6BF6`. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Bankjoy use?**  
Bankjoy uses `#BCF585` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Bankjoy use?**  
Bankjoy uses Poppins as the primary typeface across body and headings.

**Does Bankjoy use a light or dark theme?**  
Bankjoy's primary site uses a light color scheme, with a background of `#FFFFFF`.

**Where can I find Bankjoy's logo?**  
Bankjoy's logo is available directly on their site (http://bankjoy.com). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from http://bankjoy.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Bankjoy.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#2E6BF6",
    "secondary": "#CDE8FD",
    "accent": "#BCF585",
    "background": "#FFFFFF",
    "textPrimary": "#090C56",
    "link": "#090C56"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "24px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#BCF585",
      "textColor": "#090C56",
      "borderRadius": "44px",
      "borderRadiusCorners": {
        "topLeft": "44px",
        "topRight": "44px",
        "bottomRight": "44px",
        "bottomLeft": "44px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#CDE8FD",
      "textColor": "#090C56",
      "borderRadius": "44px",
      "borderRadiusCorners": {
        "topLeft": "44px",
        "topRight": "44px",
        "bottomRight": "44px",
        "bottomLeft": "44px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/688cad4d7da55f111dccfbac/689481be2033c4a7babb667e_bankjoy-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/688cad4d7da55f111dccfbac/68b56ccdd86d0aa4038252f9_bankjoy_favvicon_32.png",
    "ogImage": "https://cdn.prod.website-files.com/688cad4d7da55f111dccfbac/68cabd4713a5c2152f1b9f82_Bankjoy%20Open%20Graph%20(Social%20Preview).png",
    "logoHref": "/",
    "logoAlt": "Bankjoy Light Blue Brand Logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "banks and credit unions"
  }  
}
```