# Bankjoy Brand Identity

A complete profile of **Bankjoy**'s visual system — colors, typography, components, and personality — extracted from http://bankjoy.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/bankjoy
- Machine-readable JSON: https://characterquilt.com/branding/bankjoy.json
- Per-page llms.txt: https://characterquilt.com/branding/bankjoy/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #2E6BF6 |
| Accent | #BCF585 |
| Body Font | Poppins |
| Heading Font | Poppins |

## Color Palette

- primary: #2E6BF6
- secondary: #CDE8FD
- accent: #BCF585
- background: #FFFFFF
- textPrimary: #090C56
- link: #090C56

## Typography

- primary: Poppins — https://fonts.google.com/specimen/Poppins
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image): .png)

## UI Components

- buttonPrimary: background=#BCF585, textColor=#090C56, borderRadius=44px, shadow=none
- buttonSecondary: background=#CDE8FD, textColor=#090C56, borderRadius=44px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: banks and credit unions

## Bankjoy Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **2025 CU Times Luminaries Finalists: Executive Leadership, Technology Vendor**  
  - Image:   
  - Source: [Link](https://bankjoy.com/press/2025-cu-times-luminaries-finalists-executive-leadership-technology-vendor)  
- **Resources**  
  - Image:   
  - Source: [Link](https://bankjoy.com/resources?category=Blog)  
- **From Financial Tools to Financial Confidence: A Credit Union Conversation**  
  - Image:   
  - Source: [Link](https://bankjoy.com/webinar/from-financial-tools-to-financial-confidence-a-credit-union-conversation)  
- **The Low Hanging Fruit You Might be Missing: Why Serving Local Businesses Is More Critical Than Ever for Community Financial Institutions**  
  - Image:   
  - Source: [Link](https://bankjoy.com/blog/the-low-hanging-fruit-you-might-be-missing-why-serving-local-businesses-is-more-critical-than-ever-for-community-financial-institutions)  
- **Product Overview: Online Account Opening 2.0**  
  - Image:   
  - Source: [Link](https://pages.bankjoy.com/online-account-opening-2.0)  
- **FedNow and P2P Payments: A Primer**  
  - Image:   
  - Source: [Link](https://bankjoy.com/whitepaper/fednow-and-p2p-payments-a-primer)

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#2E6BF6",
    "secondary": "#CDE8FD",
    "accent": "#BCF585",
    "background": "#FFFFFF",
    "textPrimary": "#090C56",
    "link": "#090C56"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "24px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#BCF585",
      "textColor": "#090C56",
      "borderRadius": "44px",
      "borderRadiusCorners": {
        "topLeft": "44px",
        "topRight": "44px",
        "bottomRight": "44px",
        "bottomLeft": "44px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#CDE8FD",
      "textColor": "#090C56",
      "borderRadius": "44px",
      "borderRadiusCorners": {
        "topLeft": "44px",
        "topRight": "44px",
        "bottomRight": "44px",
        "bottomLeft": "44px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/688cad4d7da55f111dccfbac/689481be2033c4a7babb667e_bankjoy-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/688cad4d7da55f111dccfbac/68b56ccdd86d0aa4038252f9_bankjoy_favvicon_32.png",
    "ogImage": "https://cdn.prod.website-files.com/688cad4d7da55f111dccfbac/68cabd4713a5c2152f1b9f82_Bankjoy%20Open%20Graph%20(Social%20Preview).png",
    "logoHref": "/",
    "logoAlt": "Bankjoy Light Blue Brand Logo"
  }
}
```