# Ballerine Brand Identity

A complete profile of **Ballerine**'s visual system — colors, typography, components, and personality — extracted from [http://www.ballerine.com](http://www.ballerine.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://www.ballerine.com.

| Color Type  | Code      | RGB Values        |
|-------------|-----------|-------------------|
| Primary     | #0000EE   | rgb(0, 0, 238)    |
| Secondary   | #F3681D   | rgb(243, 104, 29) |
| Accent      | #3898EC   | rgb(56, 152, 236) |
| Background  | #FFFFFF   | rgb(255, 255, 255)|
| Text Primary| #0A0400   | rgb(10, 4, 0)     |
| Link        | #3898EC   | rgb(56, 152, 236) |

## Typography

Each font links to its Google Fonts page where available.

| Font Role | Font Name | Link                             |
|-----------|-----------|----------------------------------|
| Primary    | Inter    | [Google Fonts →](https://fonts.google.com/specimen/Inter) |
| Heading    | Inter    | [Google Fonts →](https://fonts.google.com/specimen/Inter) |

## Visual Assets

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## UI Components

Live previews rendered using Ballerine's actual button styles.

### Button Primary

- **Background**: #FFFFFF
- **Text Color**: #0000EE
- **Border Color**: #000000
- **Border Radius**: 12px
- **Shadow**: rgba(55, 23, 97, 0.28) 0px -1px 1px 1px inset, rgba(255, 255, 255, 0.28) 0px 2px 4px 0px inset

### Button Secondary

- **Background**: #FDFAF9
- **Text Color**: #424242
- **Border Radius**: 0px
- **Shadow**: none

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** businesses seeking AI solutions for risk management

## Frequently Asked Questions

1. **What is Ballerine's primary brand color?**  
Ballerine's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What accent color does Ballerine use?**  
Ballerine uses #3898EC as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. **What font does Ballerine use?**  
Ballerine uses Inter as the primary typeface across body and headings.

4. **Does Ballerine use a light or dark theme?**  
Ballerine's primary site uses a light color scheme, with a background of #FFFFFF.

5. **Where can I find Ballerine's logo?**  
Ballerine's logo is available directly on their site (http://www.ballerine.com).

6. **How was this brand profile generated?**  
This profile was extracted from http://www.ballerine.com using the Firecrawl branding extraction API.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#F3681D",
    "accent": "#3898EC",
    "background": "#FFFFFF",
    "textPrimary": "#0A0400",
    "link": "#3898EC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "64px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderColor": "#000000",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(55, 23, 97, 0.28) 0px -1px 1px 1px inset, rgba(255, 255, 255, 0.28) 0px 2px 4px 0px inset"
    },
    "buttonSecondary": {
      "background": "#FDFAF9",
      "textColor": "#424242",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/68b5d7ce342c5a0fe67bae1a/68b5e7e82ddf19006ff56153_Vector.svg",
    "favicon": "https://cdn.prod.website-files.com/68b5d7ce342c5a0fe67bae1a/68c0678ff7f88d22ece93f5d_favicon-32x32%20(1).png",
    "ogImage": "https://cdn.prod.website-files.com/68b5d7ce342c5a0fe67bae1a/68c0728f9818dcc8c12a7847_Merchant%20risk%20management%20platform%20driven%20by%20AI-agents%2C%20controlled%20by%20you.png"
  }
}
```