Backline Brand Identity

A complete profile of Backline's visual system — colors, typography, components, and personality — extracted from https://backline.ai/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/backline
• Machine-readable JSON: https://characterquilt.com/branding/backline.json
• Per-page llms.txt: https://characterquilt.com/branding/backline/llms.txt

Quick Facts

Color Palette

• primary: #4812A7
• secondary: #445588
• accent: #4812A7
• background: #FFFFFF
• textPrimary: #8B8A8B
• link: #286491

Typography

• primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
• heading: GT-Super-Text — https://fonts.google.com/specimen/GT-Super-Text

Visual Assets

• Logo: https://backline.ai/wp-content/uploads/2025/01/Backline-logo-1.svg
• Favicon: https://backline.ai/wp-content/uploads/2025/03/cropped-fav-32x32.png
• Social card (og:image): https://backline.ai/wp-content/uploads/2025/11/Backline-OG-image.webp

UI Components

• buttonPrimary: background=#4812A7, textColor=#FFFFFF, borderColor=#8245DA, borderRadius=4px, shadow=none
• buttonSecondary: background=#FBBE6E, textColor=#333333, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses looking for AI-driven vulnerability management solutions

Backline Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Eran Leib, Author at Backline
  • Image: https://backline.ai/wp-content/uploads/2025/11/Its-the-FIX-that-matters.webp
  • Source: https://backline.ai/author/eran/
• About Us | The Agentic Remediation & DASR Company | Backline
  • Image: https://backline.ai/wp-content/uploads/2025/11/all.webp
  • Source: https://backline.ai/company/
• Resources - Backline
  • Image: https://backline.ai/wp-content/uploads/2026/03/Backline-blog-13-1024x536.webp
  • Source: https://backline.ai/resources/
• Podcast - Episode 4 - It's the fix that matters - Backline
  • Image: https://i.ytimg.com/vi/fp5rzCpidT4/maxresdefault.jpg
  • Source: https://backline.ai/podcast/backline-unfiltered-episode-4-its-the-fix-that-matters/
• Resources - Backline
  • Image: https://backline.ai/wp-content/uploads/2025/11/Backline-blog-06-1024x536.jpg
  • Source: https://backline.ai/resources/
• Ayelet Laub, Author at Backline
  • Image: https://backline.ai/wp-content/uploads/2026/03/Backline-blog.webp
  • Source: https://backline.ai/author/ayelet/

Working with these fonts

Not found on Google Fonts? Here are instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.