# Backflip AI Brand Identity

A complete profile of **Backflip AI**'s visual system — colors, typography, components, and personality — extracted from [https://www.backflip.ai/](https://www.backflip.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.backflip.ai/.

| Color Type | Hex Code   | RGB              |
|------------|------------|------------------|
| primary    | #3B82F6   | rgb(59, 130, 246) |
| accent     | #0000EE   | rgb(0, 0, 238)    |
| background | #18181B   | rgb(24, 24, 27)   |
| textPrimary| #18181B   | rgb(24, 24, 27)   |
| link       | #0000EE   | rgb(0, 0, 238)    |

## Typography

Each font links to its Google Fonts page where available.

- **Primary:** Inter [Google Fonts →](https://fonts.google.com/specimen/Inter)
- **Heading:** Inter [Google Fonts →](https://fonts.google.com/specimen/Inter)

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Backflip AI's actual button styles.

### Button Primary

| Property      | Value                       |
|---------------|-----------------------------|
| background    | #27272A                     |
| textColor     | #0000EE                     |
| borderRadius   | 12px                        |
| shadow        | rgba(0, 0, 0, 0.25) 0px 1px 6px 0px |

## Brand Personality

- **Tone:** modern
- **Energy:** medium
- **Audience:** tech-savvy professionals

## Frequently Asked Questions

**What is Backflip AI's primary brand color?**
Backflip AI's primary brand color is #3B82F6. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Backflip AI use?**
Backflip AI uses #0000EE as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Backflip AI use?**
Backflip AI uses Inter as the primary typeface across body and headings.

**Does Backflip AI use a light or dark theme?**
Backflip AI's primary site uses a dark color scheme, with a background of #18181B.

**Where can I find Backflip AI's logo?**
Backflip AI's logo is available directly on their site (https://www.backflip.ai/). The current logo URL is included in the machine-readable JSON profile linked above.