BackerKit Brand Identity

A complete profile of BackerKit's visual system — colors, typography, components, and personality — extracted from https://backerkit.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://backerkit.com.

• primary: #2E2EFF
• secondary: #6A7282
• accent: #99A1AF
• background: #F7F7F7
• textPrimary: #000000
• link: #99A1AF

Typography

Each font links to its Google Fonts page where available.

• primary: Inter
• heading: GT Walsheim Medium

Visual Assets

UI Components

Live previews rendered using BackerKit's actual button styles.

• Input:

  • background: transparent
  • textColor: #000000
  • borderColor: #E7E7E7
  • borderRadius: 6px
  • shadow: none

• Button Secondary:

  • background: #FFFFFF
  • textColor: #454545
  • borderColor: #C4C4C4
  • borderRadius: 33554400px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: crowdfunding enthusiasts

Frequently Asked Questions

What is BackerKit's primary brand color?
BackerKit's primary brand color is #2E2EFF. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does BackerKit use?
BackerKit uses #99A1AF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does BackerKit use?
BackerKit uses Inter for body text and GT Walsheim Medium for headings. Fonts were detected on https://backerkit.com as part of their live design system.

Does BackerKit use a light or dark theme?
BackerKit's primary site uses a light color scheme, with a background of #F7F7F7.

Where can I find BackerKit's logo?
BackerKit's logo is available directly on their site (https://backerkit.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://backerkit.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by BackerKit.