# b12 Labs Brand Identity

A complete profile of **b12 Labs**'s visual system — colors, typography, components, and personality — extracted from [https://b12-labs.com/](https://b12-labs.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://b12-labs.com/.

| Color     | Hex Code   | RGB Value           |
|-----------|------------|---------------------|
| primary   | #574686    | rgb(87, 70, 134)    |
| secondary | #F26625    | rgb(242, 102, 37)   |
| accent    | #574686    | rgb(87, 70, 134)    |
| background| #FFFFFF    | rgb(255, 255, 255)  |
| textPrimary | #141B34  | rgb(20, 27, 52)     |
| link      | #141B34    | rgb(20, 27, 52)     |

## Typography

Each font links to its Google Fonts page where available.

| Role   | Font   | Google Fonts Link                          |
|--------|--------|--------------------------------------------|
| primary| Inter  | [Inter →](https://fonts.google.com/specimen/Inter)    |
| heading| Manrope| [Manrope →](https://fonts.google.com/specimen/Manrope)|

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using b12 Labs's actual button styles.

| Component          | Background | Text Color | Border Color | Border Radius |
|--------------------|------------|------------|--------------|---------------|
| Button Primary      | #FBF8FF   | #574686    | #574686      | 999px         |
| Button Secondary    | transparent| #5B5B5B   | #EBEBEB      | 999px         |

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** tech-savvy professionals

## b12 Labs Brand in the Wild

Image: [b12-labs.com](https://b12-labs.com/images/b12-logo.png)

Source: [b12-labs.com](https://b12-labs.com/)

Image: [b12-labs.com](https://b12-labs.com/images/faq-background.png)

Source: [b12-labs.com](https://b12-labs.com/)

Image: [b12-labs.com](https://b12-labs.com/images/og-image.png)

Source: [b12-labs.com](https://b12-labs.com/)

## Frequently Asked Questions

What is b12 Labs's primary brand color?  
b12 Labs's primary brand color is #574686. It anchors the visual identity across their website, product UI, and marketing materials.

What font does b12 Labs use?  
b12 Labs uses Inter for body text and Manrope for headings. Fonts were detected on https://b12-labs.com/ as part of their live design system.

Does b12 Labs use a light or dark theme?  
b12 Labs's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find b12 Labs's logo?  
b12 Labs's logo is available directly on their site (https://b12-labs.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?  
This profile was extracted from https://b12-labs.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by b12 Labs.

## Methodology

Brand data on this page was extracted from [https://b12-labs.com/](https://b12-labs.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.