Axoni Brand Identity

A complete profile of Axoni's visual system — colors, typography, components, and personality — extracted from https://axoni.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://axoni.com.

Typography

Each font links to its Google Fonts page where available.

• Primary Font: Metropolis Google Fonts →
• Heading Font: Metropolis Bold Google Fonts →

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Axoni's actual button styles.

• Button Primary

  • Background: #00ABF0
  • Text Color: #FFFFFF
  • Border Color: #00ABF0
  • Border Radius: 0px
  • Shadow: none

• Button Secondary

  • Background: transparent
  • Text Color: #00ABF0
  • Border Color: #00ABF0
  • Border Radius: 0px
  • Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: financial and technology sectors

FAQ

• What is Axoni's primary brand color? Axoni's primary brand color is #00ABF0. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does Axoni use? Axoni uses Metropolis for body text and Metropolis Bold for headings. Fonts were detected on https://axoni.com as part of their live design system.

• Does Axoni use a light or dark theme? Axoni's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Axoni's logo? Axoni's logo is available directly on their site (https://axoni.com). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated? This profile was extracted from https://axoni.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Axoni.

Methodology

Brand data on this page was extracted from https://axoni.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Metropolis",
      "role": "body"
    },
    {
      "family": "Metropolis Bold",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#00ABF0",
    "secondary": "#0000EE",
    "accent": "#00ABF0",
    "background": "#FFFFFF",
    "textPrimary": "#00233B",
    "link": "#00233B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Metropolis",
      "heading": "Metropolis Bold"
    },
    "fontStacks": {
      "heading": [
        "Metropolis",
        "sans-serif"
      ],
      "body": [
        "Metropolis",
        "sans-serif"
      ],
      "paragraph": [
        "Metropolis",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "42px",
      "h2": "42px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "7px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#00ABF0",
      "textColor": "#FFFFFF",
      "borderColor": "#00ABF0",
      "borderRadius": "0px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#00ABF0",
      "borderColor": "#00ABF0",
      "borderRadius": "0px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://axoni.com/wp-content/themes/nightowls-updated/images/axoni_logo_dark.svg",
    "favicon": "https://axoni.com/wp-content/themes/nightowls-updated/images/mark_64x64.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "financial and technology sectors"
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}