# Axle Brand Identity

A complete profile of **Axle**'s visual system — colors, typography, components, and personality — extracted from [https://axle.insure](https://axle.insure/). Built for designers, agents, and AI tools.

## Color Palette  
Brand palette extracted from https://axle.insure.

primary  
`#34D399`  
`rgb(52, 211, 153)`  
secondary  
`#3898EC`  
`rgb(56, 152, 236)`  
accent  
`#18181B`  
`rgb(24, 24, 27)`  
background  
`#FFFFFF`  
`rgb(255, 255, 255)`  
textPrimary  
`#18181B`  
`rgb(24, 24, 27)`  
link  
`#0000EE`  
`rgb(0, 0, 238)`

## Typography  
Each font links to its Google Fonts page where available.

primary  
Suisseintl  
Suisseintl [Google Fonts →](https://fonts.google.com/specimen/Suisseintl)  
heading  
Instrument Serif  
Instrument Serif [Google Fonts →](https://fonts.google.com/specimen/Instrument+Serif)  
Instrument Serif, sans-serif

## Visual Assets  
  
Logo  
  
Favicon  
  
Social Card

## UI Components  
Live previews rendered using Axle's actual button styles.

### Button Primary

**buttonPrimary**  
background: `#18181B`  
textColor: `#FFFFFF`  
borderColor: `#18181B`  
borderRadius: `4px`  
shadow: `none`

### Button Secondary

**buttonSecondary**  
background: `#FFFFFF`  
textColor: `#18181B`  
borderColor: `#EBEBEB`  
borderRadius: `24px`  
shadow: `rgba(0, 0, 0, 0.02) 0px 0px 0px 1px, rgba(0, 0, 0, 0.06) 0px 1px 1px -0.5px, rgba(0, 0, 0, 0.06) 0px 3px 3px -1.5px`

## Brand Personality  
**Tone:** modern  
**Energy:** medium  
**Audience:** insurance professionals and businesses

## Frequently Asked Questions  
**What is Axle's primary brand color?**  
Axle's primary brand color is `#34D399`. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Axle use?**  
Axle uses `#18181B` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Axle use?**  
Axle uses Suisseintl for body text and Instrument Serif for headings. Fonts were detected on https://axle.insure as part of their live design system.

**Does Axle use a light or dark theme?**  
Axle's primary site uses a light color scheme, with a background of `#FFFFFF`.

**Where can I find Axle's logo?**  
Axle's logo is available directly on their site (https://axle.insure). The current logo URL is included in the machine-readable JSON profile linked above.