Axle Brand Identity

A complete profile of Axle's visual system — colors, typography, components, and personality — extracted from https://axle.insure. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://axle.insure.

primary
#34D399
rgb(52, 211, 153)
secondary
#3898EC
rgb(56, 152, 236)
accent
#18181B
rgb(24, 24, 27)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#18181B
rgb(24, 24, 27)
link
#0000EE
rgb(0, 0, 238)

Typography

Each font links to its Google Fonts page where available.

primary
Suisseintl
Suisseintl Google Fonts →
heading
Instrument Serif
Instrument Serif Google Fonts →
Instrument Serif, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Axle's actual button styles.

Button Primary

buttonPrimary
background: #18181B
textColor: #FFFFFF
borderColor: #18181B
borderRadius: 4px
shadow: none

Button Secondary

buttonSecondary
background: #FFFFFF
textColor: #18181B
borderColor: #EBEBEB
borderRadius: 24px
shadow: rgba(0, 0, 0, 0.02) 0px 0px 0px 1px, rgba(0, 0, 0, 0.06) 0px 1px 1px -0.5px, rgba(0, 0, 0, 0.06) 0px 3px 3px -1.5px

Brand Personality

Tone: modern
Energy: medium
Audience: insurance professionals and businesses

Frequently Asked Questions

What is Axle's primary brand color?
Axle's primary brand color is #34D399. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Axle use?
Axle uses #18181B as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Axle use?
Axle uses Suisseintl for body text and Instrument Serif for headings. Fonts were detected on https://axle.insure as part of their live design system.

Does Axle use a light or dark theme?
Axle's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Axle's logo?
Axle's logo is available directly on their site (https://axle.insure). The current logo URL is included in the machine-readable JSON profile linked above.