# Axis Brand Identity

A complete profile of **Axis**'s visual system — colors, typography, components, and personality — extracted from [http://axis.xyz](http://axis.xyz/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://axis.xyz.

- **primary**: #FFC9D9  
- **secondary**: #F23C73  
- **accent**: #F23C73  
- **background**: #FFFFFF  
- **textPrimary**: #656A70  
- **link**: #FFABC5

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Helvetica Now Text ([Google Fonts →](https://fonts.google.com/specimen/Helvetica+Now+Text))  
- **heading**: Helvetica Now Display ([Google Fonts →](https://fonts.google.com/specimen/Helvetica+Now+Display))

## Visual Assets

## UI Components

Live previews rendered using Axis's actual button styles.

- **Button Primary**  
  - **background**: #F23C73  
  - **textColor**: #FFFFFF  
  - **borderRadius**: 4px  
  - **shadow**: rgba(242, 60, 115, 0.25) 0px 12px 16px -2px
  
- **Button Secondary**  
  - **background**: #FFFFFF  
  - **textColor**: #333333  
  - **borderColor**: #CCCCCC  
  - **borderRadius**: 4px  
  - **shadow**: none

## Brand Personality

- **Tone**: modern  
- **Energy**: medium  
- **Audience**: corporate teams and professionals

## Frequently Asked Questions

1. **What is Axis's primary brand color?**  
   Axis's primary brand color is #FFC9D9.  
   It anchors the visual identity across their website, product UI, and marketing materials.

2. **What accent color does Axis use?**  
   Axis uses #F23C73 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. **What font does Axis use?**  
   Axis uses Helvetica Now Text for body text and Helvetica Now Display for headings.  
   Fonts were detected on http://axis.xyz as part of their live design system.

4. **Does Axis use a light or dark theme?**  
   Axis's primary site uses a light color scheme, with a background of #FFFFFF.

5. **Where can I find Axis's logo?**  
   Axis's logo is available directly on their site (http://axis.xyz).  
   The current logo URL is included in the machine-readable JSON profile linked above.

6. **How was this brand profile generated?**  
   This profile was extracted from http://axis.xyz using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.