Axis Brand Identity

A complete profile of Axis's visual system — colors, typography, components, and personality — extracted from http://axis.xyz. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://axis.xyz.

• primary: #FFC9D9
• secondary: #F23C73
• accent: #F23C73
• background: #FFFFFF
• textPrimary: #656A70
• link: #FFABC5

Typography

Each font links to its Google Fonts page where available.

• primary: Helvetica Now Text (Google Fonts →)
• heading: Helvetica Now Display (Google Fonts →)

Visual Assets

UI Components

Live previews rendered using Axis's actual button styles.

• Button Primary

  • background: #F23C73
  • textColor: #FFFFFF
  • borderRadius: 4px
  • shadow: rgba(242, 60, 115, 0.25) 0px 12px 16px -2px

• Button Secondary

  • background: #FFFFFF
  • textColor: #333333
  • borderColor: #CCCCCC
  • borderRadius: 4px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: corporate teams and professionals

Frequently Asked Questions

1. What is Axis's primary brand color?
   Axis's primary brand color is #FFC9D9.
   It anchors the visual identity across their website, product UI, and marketing materials.

2. What accent color does Axis use?
   Axis uses #F23C73 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. What font does Axis use?
   Axis uses Helvetica Now Text for body text and Helvetica Now Display for headings.
   Fonts were detected on http://axis.xyz as part of their live design system.

4. Does Axis use a light or dark theme?
   Axis's primary site uses a light color scheme, with a background of #FFFFFF.

5. Where can I find Axis's logo?
   Axis's logo is available directly on their site (http://axis.xyz).
   The current logo URL is included in the machine-readable JSON profile linked above.

6. How was this brand profile generated?
   This profile was extracted from http://axis.xyz using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.