# Axis Brand Identity

A complete profile of **Axis**'s visual system — colors, typography, components, and personality — extracted from http://axis.xyz. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/axis
- Machine-readable JSON: https://characterquilt.com/branding/axis.json
- Per-page llms.txt: https://characterquilt.com/branding/axis/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FFC9D9 |
| Accent | #F23C73 |
| Body Font | Helvetica Now Text |
| Heading Font | Helvetica Now Display |

## Color Palette

- primary: #FFC9D9
- secondary: #F23C73
- accent: #F23C73
- background: #FFFFFF
- textPrimary: #656A70
- link: #FFABC5

## Typography

- primary: Helvetica Now Text — https://fonts.google.com/specimen/Helvetica+Now+Text
- heading: Helvetica Now Display — https://fonts.google.com/specimen/Helvetica+Now+Display

## Visual Assets

- Logo: https://cdn.prod.website-files.com/60fcc056465edf8e97191ad9/67447965a6a254942af2eeda_Logo.svg
- Favicon: https://cdn.prod.website-files.com/60fcc056465edf8e97191ad9/60fcc056465edf1f67191b1b_Axis%20Favicon%202.png
- Social card (og:image): https://i.imgur.com/C0NVxpM.png

## UI Components

- buttonPrimary: background=#F23C73, textColor=#FFFFFF, borderRadius=4px, shadow=rgba(242, 60, 115, 0.25) 0px 12px 16px -2px
- buttonSecondary: background=#FFFFFF, textColor=#333333, borderColor=#CCCCCC, borderRadius=4px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: corporate teams and professionals

## Axis Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Axis**
  - Image: https://i.imgur.com/C0NVxpM.png
  - Source: https://www.axis.xyz/
- **Axis**
  - Image: https://cdn.prod.website-files.com/60fcc056465edf8e97191ad9/6799055ac7ff58e0db1e373e_WMap-new.png
  - Source: https://www.axis.xyz/
- **Axis**
  - Image: https://cdn.prod.website-files.com/60fcc056465edf8e97191ad9/6791513b6290d28e2ad12911_rive1-mob.png
  - Source: https://www.axis.xyz/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.