Axiom Brand Identity

A complete profile of Axiom's visual system — colors, typography, components, and personality — extracted from https://axiom.co/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://axiom.co/.
primary
#DA5C2C
rgb(218, 92, 44)
secondary
#6B7280
rgb(107, 114, 128)
accent
#DA5C2C
rgb(218, 92, 44)
background
#000000
rgb(0, 0, 0)
textPrimary
#000000
rgb(0, 0, 0)
link
#569CD6
rgb(86, 156, 214)

Typography

Each font links to its Google Fonts page where available.

primary
BerkeleyMono
Google Fonts →
heading
BerkeleyMono
BerkeleyMono, ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, Liberation Mono, Courier New, monospace

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:  
1. Open the company's homepage in a browser with DevTools open.  
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).  
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.  
4. For each captured font URL: right-click → Save As to download the file locally.  
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.  

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Axiom's actual button styles.

Button Primary

Attributes:

• background: #DA5C2C
• textColor: #FFFFFF
• borderRadius: 2px
• shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

Button Secondary

Attributes:

• background: #FFFFFF
• textColor: #000000
• borderRadius: 2px
• shadow: none

Brand Personality

Tone: modern
Energy: high
Audience: tech-savvy professionals

Frequently Asked Questions

What is Axiom's primary brand color?
Axiom's primary brand color is #DA5C2C. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Axiom use?
Axiom uses BerkeleyMono as the primary typeface across body and headings.

Does Axiom use a light or dark theme?
Axiom's primary site uses a dark color scheme, with a background of #000000.

Where can I find Axiom's logo?
Axiom's logo is available directly on their site (https://axiom.co/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://axiom.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Axiom.