AXAR AI Brand Identity

A complete profile of AXAR AI's visual system — colors, typography, components, and personality — extracted from https://www.axar.ai/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/axar-ai
• Machine-readable JSON: https://characterquilt.com/branding/axar-ai.json
• Per-page llms.txt: https://characterquilt.com/branding/axar-ai/llms.txt

Quick Facts

Color Palette

• primary: #9CA3AF
• accent: #2DD4BF
• background: #0A0A0A
• textPrimary: #0A0A0A
• link: #2DD4BF

Typography

• primary: SFMono-Regular — https://fonts.google.com/specimen/SFMono-Regular
• heading: SFMono-Regular — https://fonts.google.com/specimen/SFMono-Regular

Visual Assets

• Logo: https://www.axar.ai/axar-logo.svg
• Favicon: https://www.axar.ai/favicon.ico

UI Components

• buttonPrimary: background=#2DD4BF, textColor=#000000, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

AXAR AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Welcome | AXAR AI
  • Image:
  • Source: https://axar-ai.gitbook.io/axar
• AXAR AI · GitHub
  • Image:
  • Source: https://github.com/axar-ai
• Axar Digital – Smarter Governance, Seamless Compliance
  • Image:
  • Source: https://www.axardigital.com/
• Axar Digital – Smarter Governance, Seamless Compliance
  • Image:
  • Source: https://www.axardigital.com/
• Axar Digital – Smarter Governance, Seamless Compliance
  • Image:
  • Source: https://www.axardigital.com/

Working with these fonts

Not found on Google Fonts? CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "SFMono-Regular",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#9CA3AF",
    "accent": "#2DD4BF",
    "background": "#0A0A0A",
    "textPrimary": "#0A0A0A",
    "link": "#2DD4BF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "SFMono-Regular",
      "heading": "SFMono-Regular"
    },
    "fontStacks": {
      "heading": [
        "ui-monospace",
        "SFMono-Regular",
        "Menlo",
        "Monaco",
        "Consolas",
        "Liberation Mono",
        "Courier New",
        "monospace"
      ],
      "body": [
        "ui-monospace",
        "SFMono-Regular",
        "Menlo",
        "Monaco",
        "Consolas",
        "Liberation Mono",
        "Courier New",
        "monospace"
      ],
      "paragraph": [
        "ui-monospace",
        "SFMono-Regular",
        "Menlo",
        "Monaco",
        "Consolas",
        "Liberation Mono",
        "Courier New",
        "monospace"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "60px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2DD4BF",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.axar.ai/axar-logo.svg",
    "favicon": "https://www.axar.ai/favicon.ico",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "AXAR Logo"
  }
}