# awen Brand Identity

A complete profile of **awen**'s visual system — colors, typography, components, and personality — extracted from [https://www.awen.ai/](https://www.awen.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.awen.ai/.

**Primary**  
`#000000`

**Accent**  
`#171717`

**Background**  
`#FFFFFF`

**Text Primary**  
`#171717`

**Link**  
`#000000`

## Typography

Each font links to its Google Fonts page where available.

**Primary**  
Inter  
[Google Fonts →](https://fonts.google.com/specimen/Inter)

**Heading**  
Inter  
[Google Fonts →](https://fonts.google.com/specimen/Inter)

## Visual Assets

**Favicon**

**Social Card**

## UI Components

Live previews rendered using awen's actual button styles.

### Input

**Background**: transparent  
**Text Color**: `#FFFFFF`  
**Border Color**: null  
**Border Radius**: 0px  
**Shadow**: rgba(0, 0, 0, 0) 0px 0px 0px 0px

### Button Primary

**Background**: `#171717`  
**Text Color**: `#FAFAFA`  
**Border Radius**: 14px  
**Shadow**: rgba(0, 0, 0, 0) 0px 0px 0px 0px

### Button Secondary

**Background**: `#FFFFFF`  
**Text Color**: `#171717`  
**Border Color**: `#E8E8E8`  
**Border Radius**: 14px  
**Shadow**: rgba(0, 0, 0, 0) 0px 0px 0px 0px

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** creative professionals

## awen Brand in the Wild

**Source**: [awen.ai](https://www.awen.ai/images/blog/decomposition-improves-creative-results/cover.webp)

**Source**: [awen.ai](https://www.awen.ai/images/solutions/creative/mood-1.webp)

**Source**: [awen.ai](https://www.awen.ai/images/blog/visual-engineering/cover.webp)

**Source**: [awen.ai](https://www.awen.ai/images/blog/creative-iteration-first-output/cover.webp)

**Source**: [awen.ai](https://www.awen.ai/images/blog/how-to-speak-with-awen/cover.webp)

**Source**: [awen.ai](https://www.awen.ai/images/blog/creative-confidence-starts-with-asking/cover.webp)

## Frequently Asked Questions

1. **What is awen's primary brand color?**  
   awen's primary brand color is `#000000`. It anchors the visual identity across their website, product UI, and marketing materials.
2. **What accent color does awen use?**  
   awen uses `#171717` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. **What font does awen use?**  
   awen uses Inter as the primary typeface across body and headings.
4. **Does awen use a light or dark theme?**  
   awen's primary site uses a light color scheme, with a background of `#FFFFFF`.
5. **How was this brand profile generated?**  
   This profile was extracted from https://www.awen.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by awen.

## Methodology

Brand data on this page was extracted from [https://www.awen.ai/](https://www.awen.ai/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by awen.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.