# Avora Brand Identity

A complete profile of **Avora**'s visual system — colors, typography, components, and personality — extracted from [https://www.getavora.ai](https://www.getavora.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.getavora.ai.

primary

#101828

rgb(16, 24, 40)

secondary

#364153

rgb(54, 65, 83)

accent

#2D8A6E

rgb(45, 138, 110)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#171717

rgb(23, 23, 23)

link

#4A5565

rgb(74, 85, 101)

## Typography

Each font links to its Google Fonts page where available.

primary

IBM Plex Sans

IBM Plex Sans [Google Fonts →](https://fonts.google.com/specimen/IBM+Plex+Sans)

heading

Lora

Lora [Google Fonts →](https://fonts.google.com/specimen/Lora)

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Avora's actual button styles.

Button Primary

buttonPrimary

background#2D8A6EtextColor#FFFFFFborderRadius0pxshadownone

Button Secondary

buttonSecondary

background#101828textColor#FFFFFFborderRadius8pxshadownone

## Brand Personality

**Tone:** professional  **Energy:** medium  **Audience:** dental professionals

## Avora Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: [getavora.ai](https://www.getavora.ai/hipaa_logo.png)

Source: [getavora.ai](https://www.getavora.ai/)

Image: [getavora.ai](https://getavora.ai/og-image.png)

Source: [getavora.ai](https://www.getavora.ai/terms)

Image: [getavora.ai](https://www.getavora.ai/logos/LesBelles.webp)

Source: [getavora.ai](https://www.getavora.ai/)

Image: [getavora.ai](https://getavora.ai/avora-logo.png)

Source: [getavora.ai](https://www.getavora.ai/demo)

Image: [getavora.ai](https://www.getavora.ai/logos/SPGLogoTransparent.png)

Source: [getavora.ai](https://www.getavora.ai/)

Image: [getavora.ai](https://www.getavora.ai/logos/RedRockLogoTransparent.png)

Source: [getavora.ai](https://www.getavora.ai/)

## Frequently Asked Questions

What is Avora's primary brand color?

Avora's primary brand color is #101828. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Avora use?

Avora uses #2D8A6E as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Avora use?

Avora uses IBM Plex Sans for body text and Lora for headings. Fonts were detected on https://www.getavora.ai as part of their live design system.

Does Avora use a light or dark theme?

Avora's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Avora's logo?

Avora's logo is available directly on their site (https://www.getavora.ai). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.getavora.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Avora.