# Avocado Brand Identity

A complete profile of **Avocado**'s visual system — colors, typography, components, and personality — extracted from [https://avocadopos.com](https://avocadopos.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://avocadopos.com.

- **primary**: #001122
- **secondary**: #34AC68
- **accent**: #222222
- **background**: #FAFAFA
- **textPrimary**: #0000EE
- **link**: #0000EE

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Inter
- **heading**: Inter

## Visual Assets

## UI Components

**Button Primary**
- background: #222222
- textColor: #0000EE
- borderRadius: 8px
- shadow: rgba(0, 0, 0, 0.15) 0px 0.706592px 0.706592px -0.625px

**Button Secondary**
- background: #EBEBEB
- textColor: #0000EE
- borderRadius: 8px
- shadow: none

## Brand Personality

- **Tone**: professional
- **Energy**: medium
- **Audience**: business owners looking for POS solutions

## Avocado Brand in the Wild

Image: [source](https://storefront.avocadopos.com/locations/61e663c2-ea1a-4783-bad3-d331804fd161/items/a161a600-ce05-4c62-830b-302549852d1b)

Image: [source](https://www.avocadopos.com/blog)

## Frequently Asked Questions

1. **What is Avocado's primary brand color?**  
   Avocado's primary brand color is #001122. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What accent color does Avocado use?**  
   Avocado uses #222222 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. **What font does Avocado use?**  
   Avocado uses Inter as the primary typeface across body and headings.

4. **Does Avocado use a light or dark theme?**  
   Avocado's primary site uses a light color scheme, with a background of #FAFAFA.

5. **How was this brand profile generated?**  
   This profile was extracted from https://avocadopos.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.