AvidXChange Brand Identity

A complete profile of AvidXChange's visual system — colors, typography, components, and personality — extracted from https://avidxchange.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://avidxchange.com.

• primary: #1973CC (rgb(25, 115, 204))
• secondary: #081B35 (rgb(8, 27, 53))
• accent: #1973CC (rgb(25, 115, 204))
• background: #FFFFFF (rgb(255, 255, 255))
• textPrimary: #000000 (rgb(0, 0, 0))
• link: #0A2E57 (rgb(10, 46, 87))

Typography

Each font links to its Google Fonts page where available.

• primary: Poppins
• heading: Artegra Sans Regular

Visual Assets

UI Components

Live previews rendered using AvidXChange's actual button styles.

Input

• background: #FFFFFF
• textColor: #081B35
• borderColor: #081B35
• borderRadius: 8px
• shadow: none

Button Primary

• background: #1973CC
• textColor: #FFFFFF
• borderRadius: 10px
• shadow: none

Button Secondary

• background: #081B35
• textColor: #FFFFFF
• borderRadius: 8px
• shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals seeking AP automation solutions

AvidXChange Brand in the Wild

Frequently Asked Questions

1. What is AvidXChange's primary brand color?
   AvidXChange's primary brand color is #1973CC. It anchors the visual identity across their website, product UI, and marketing materials.

2. What font does AvidXChange use?
   AvidXChange uses Poppins for body text and Artegra Sans Regular for headings. Fonts were detected on https://avidxchange.com as part of their live design system.

3. Does AvidXChange use a light or dark theme?
   AvidXChange's primary site uses a light color scheme, with a background of #FFFFFF.

4. Where can I find AvidXChange's logo?
   AvidXChange's logo is available directly on their site (https://avidxchange.com). The current logo URL is included in the machine-readable JSON profile linked above.

5. How was this brand profile generated?
   This profile was extracted from https://avidxchange.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by AvidXChange.

Methodology

Brand data on this page was extracted from https://avidxchange.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.