# Avery Brand Identity

A complete profile of **Avery**'s visual system — colors, typography, components, and personality — extracted from [https://callavery.com](https://callavery.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://callavery.com.

- **Primary**: #164951
  - rgb(22, 73, 81)
- **Secondary**: #FC9082
  - rgb(252, 144, 130)
- **Accent**: #2C9C88
  - rgb(44, 156, 136)
- **Background**: #FAF7F4
  - rgb(250, 247, 244)
- **Text Primary**: #062A2F
  - rgb(6, 42, 47)
- **Link**: #062A2F
  - rgb(6, 42, 47)

## Typography

Each font links to its Google Fonts page where available.

- **Primary**: Instrument Sans 
  - [Instrument Sans Google Fonts →](https://fonts.google.com/specimen/Instrument+Sans)
- **Heading**: gascogneSerial 
  - [gascogneSerial Google Fonts →](https://fonts.google.com/specimen/gascogneSerial)

## Visual Assets

## UI Components

Live previews rendered using Avery's actual button styles.

- **Input**: background #FBF8F5, textColor #FFFFFF, borderColor #FBF9F6, borderRadius 33554400px, shadow none  
- **Button Primary**: background #FC9082, textColor #062A2F, borderRadius 33554400px, shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px  
- **Button Secondary**: background #2C9C88, textColor #FFFFFF, borderRadius 33554400px, shadow none

## Brand Personality

- **Tone**: modern  
- **Energy**: medium  
- **Audience**: property managers and real estate professionals

## Avery Brand in the Wild

## Frequently Asked Questions

### What is Avery's primary brand color?

Avery's primary brand color is #164951. It anchors the visual identity across their website, product UI, and marketing materials.

### What accent color does Avery use?

Avery uses #2C9C88 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

### What font does Avery use?

Avery uses Instrument Sans for body text and gascogneSerial for headings. Fonts were detected on https://callavery.com as part of their live design system.

### Does Avery use a light or dark theme?

Avery's primary site uses a light color scheme, with a background of #FAF7F4.

### Where can I find Avery's logo?

Avery's logo is available directly on their site (https://callavery.com). The current logo URL is included in the machine-readable JSON profile linked above.

### How was this brand profile generated?

This profile was extracted from https://callavery.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Avery.